eCom Marketing Leader | Tier 1 FMCG

Michael Page; Mumbai; On-site; INR 4,500,000 - 6,000,000; Full time

Job summary

Colgate in Mumbai is seeking a senior marketing leader to own the Performance Marketing Strategy and lead the end-to-end eCommerce marketing for all brands and categories.

You will oversee all performance marketing channels—paid search, display, affiliate, email, social ads—and marketplace advertising (AMS, Flipkart, Purplle). You’ll translate consumer insights into growth, set KPIs, and drive ROAS through data-driven decisions.

Qualifications

• 10+ years of relevant FMCG/BPC or personal care/D2C experience.
• Minimum 3+ years in core eCom Marketing and Qcom Marketing.
• MBA from Tier 1 institutes.
• Location: Mumbai.

Responsibilities

• Lead the end-to-end eCommerce marketing strategy across brands and categories.
• Oversee performance channels including paid search, display, affiliates, email, social ads, and marketplace ads (AMS, Flipkart, Purplle, etc.).
• Translate consumer insights into actions to grow online adoption and convert shoppers.
• Influence brand positioning and go-to-market strategies through data.
• Manage budgets and optimize spend to maximize ROI and ROAS.
• Set KPIs and build reporting to measure eCommerce marketing performance.
• Lead media planning and marketing budget management.
• Collaborate with brand managers, KAMs, Planning, Media & Content teams and eRetailers marketing teams.

Skills

Performance marketing

eCommerce marketing

Paid search

Display advertising

Affiliate marketing

Email marketing

Social media advertising

ROAS optimization

Budget management

Data analytics

Education

MBA (Tier 1)

Tools

Amazon Ads

Flipkart Ads

Purplle Ads

AMS

Job description

• Opportunity to work with a Tier 1 Global FMCG brand
• Opportunity to head the entire marketplace marketing for the business

About Our Client

Tier 1 Global FMCG brand

Job Description

Lead the Performance Marketing Strategy

• Responsible for crafting and leading the eCommerce marketing strategy for all our brands and categories
• Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS), Flipkart Ads, Purplle Ads, Quick Commerce Ads, and other relevant marketplaces
• Transform consumer insights into action by creating solutions that grow online adoption for our products and convert shoppers into buyers
• Influence the brand positioning, premiumization and go to market strategies through data
• Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets.
• Build and scale cost efficient paid digital campaigns spanning multiple platforms channels and objectives, driving tangible growth through efficiencies
• Set KPIs and build reporting process to measure eComm marketing performance and improve ROAS Business Delivery
• Lead end to end media planning & marketing budget management
• Operationalize the eComm business strategy by translating brand briefs into category marketing plans across each eRetailer platform whilst keeping shopper centricity at the forefront
• Analyse performance on all spends, campaigns & content performance for the customers
• Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement
• Monitor and report on key performance indicators (KPIs) across platforms and categories, providing regular updates to senior leadership on marketing performance, insights, and recommendations
• KPIs (account specific): Sales, A2S, ROAS, SOM, Conversion, CTR, AOV Teamwork and Collaboration
• Partner with brand managers for on-platform activations & on applying consumer learnings effectively on the platform
• Partner closely with KAMs to identify business opportunities and challenges, and develop media plans that deliver business results
• Closely work with other internal teams (Planning, Media & Content) and external stakeholders (eRetailers marketing and media teams) to leverage eComm capabilities to drive Colgate's business objectives

The Successful Applicant

We're looking for someone who has:

• Minimum 10+ years of relevant experience in FMCG, BPC, or the personal care/D2C industry
• Minimum 3+ years of core eCom Marketing and Qcom Marketing experience
• MBA from Tier 1/Tier 1 colleges
• Location: Mumbai

What's on Offer

• Opportunity to work with a Tier 1 Global FMCG brand