E-commerce Performance Marketing Executive

DigiVeritaz | Fueling Your Growth; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

DigiVeritaz | Fueling Your Growth in Mumbai is seeking a performance marketing specialist focused on ecommerce. You will run and optimize paid ads on Amazon, Flipkart, Myntra, and manage Google Shopping and Meta Shopping campaigns for D2C brands and brand stores.

You will set up conversion tracking for Shopify, WooCommerce, and custom sites, manage GTM, GA4, Meta Pixel, and data feeds. The role emphasizes ROAS, CTR, CPA, and data-backed reporting to drive sales.

Qualifications

• Experience running paid ads across ecommerce platforms and marketplaces.
• Hands-on with Google Merchant Center, Facebook Commerce Manager, and data feeds.
• Ability to optimize campaigns for ROAS, CTR, and CPA with data-backed insights.
• Set up and monitor tracking via GTM/GA4 for Shopify, WooCommerce, and custom sites.

Responsibilities

• Run and optimize paid ads on Amazon, Flipkart, Myntra, and for D2C and brand stores.
• Manage Google Shopping and Meta Shopping campaigns for ecommerce clients.
• Set up conversion tracking and manage GTM/GA4, Pixel, and Conversion API.
• Prepare campaign performance reports and provide data-driven recommendations.
• Co-ordinate with design/content teams to improve product visibility and CTR.

Skills

Paid ads

E-commerce ads

Campaign analytics

GA4 setup

GTM

Tools

Google Merchant Center

Facebook Commerce Manager

Data Feeds

Google Tag Manager

GA4

Job description

We are a performance-driven AI marketing company working across e-commerce, application, finance, real estate, SaaS, B2B, and B2C sectors.

Key Responsibilities

E-commerce Performance Marketing

• Run and optimize paid ads on platforms like Amazon Ads, Flipkart Ads, Myntra Ads
• Manage Google Shopping and Meta Shopping campaigns for D2C and brand stores
• Execute performance campaigns for Swiggy, Zomato, Blinkit, Zepto, Instamart, and other delivery platforms
• Optimize campaigns based on ROAS, CTR, CPA, and conversion rates
• Collaborate with design and content teams to improve product visibility and CTR

Tracking, Setup & Attribution

• Set up e-commerce conversion tracking for Shopify, WooCommerce, and custom-built websites
• Manage Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API, and platform-specific tags
• Use tools like Google Merchant Center, Facebook Commerce Manager, and Data Feeds
• Monitor, troubleshoot, and improve product feed health and visibility

Reporting & Analytics

• Prepare campaign performance reports with actionable insights
• Use Google Looker Studio, Excel/Sheets, and internal tools for reporting
• Recommend data-backed strategies to improve ad performance and sales

Media Planning & Budget Management

• Develop media plans for a sales campaign