E-commerce & Marketing Analytics Analyst

Digitek; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Digitek is seeking an analytics professional to manage e-commerce data, marketing performance, and business reporting. You will analyze sales and marketing data, prepare reports, and provide actionable insights to support growth and decision-making.

The role requires 2–4 years of experience in ecommerce analytics, a relevant graduate degree, and strong Excel/Sheets skills along with dashboards experience.

Qualifications

• 2–4 years of experience in ecommerce data analytics.
• Graduate degree in Business, Marketing, Commerce, Statistics, Data Analytics, or related field.
• Strong knowledge of MS Excel/Google Sheets and data visualization tools.

Responsibilities

• Analyze ecommerce sales, marketing, and product data to identify trends.
• Prepare daily, weekly, and monthly performance reports and dashboards.
• Provide data-driven insights to Marketing, Sales, and E-commerce teams.

Skills

Excel/Sheets

Data analysis

Dashboards

Education

Bachelor's degree in Business/Marketing/Statistics

Tools

GA4

Power BI

Google Ads

Meta Ads

Shopify

Job description

Job Summary:

We are looking for a detail-oriented and analytical professional to manage e-commerce data, marketing performance, and business reporting. The role will be responsible for analyzing sales and marketing data, preparing reports, identifying trends, and providing actionable insights to support business growth and decision-making.

Key Responsibilities:

• Analyze e-commerce sales, customer, product, and marketing data.
• Prepare daily, weekly, and monthly performance reports and dashboards.
• Track key metrics such as sales, revenue, conversion rate, traffic, ROI, ROAS, customer acquisition, and product performance.
• Monitor performance across e-commerce platforms and digital marketing channels.
• Analyze marketing campaigns and identify areas for improvement.
• Track product-wise, category-wise, and channel-wise performance.
• Identify sales trends, customer behavior, and business opportunities through data analysis.
• Maintain and update MIS reports and dashboards.
• Work with the Marketing, Sales, and E-commerce teams to provide data-driven insights.
• Ensure accuracy and consistency of data across different reports and platforms.
• Support forecasting, budgeting, and performance analysis as required.
• Automate recurring reports and improve data reporting processes wherever possible.

Required Skills:

• Strong knowledge of MS Excel / Google Sheets including VLOOKUP/XLOOKUP, Pivot Tables, SUMIFS, charts, and data analysis.
• Good understanding of e-commerce and digital marketing metrics.
• Experience with reporting and dashboard creation.
• Strong analytical and problem-solving skills.

Preferred Skills:

• Knowledge of Google Analytics / GA4.
• Experience with e-commerce platforms such as Amazon, Flipkart, Shopify, Myntra, etc.
• Knowledge of Power BI or other visualization tools.
• Basic understanding of digital advertising platforms such as Google Ads and Meta Ads.

Experience:

2–4 years, depending on the level of the position.

Education:

Graduate degree in Business, Marketing, Commerce, Statistics, Data Analytics, or a related field.