Job Summary
We are looking for a dynamic, detail-oriented, and result-driven E-Commerce Executive to manage and scale our Amazon US marketplace business for Mars, a D2C men's health and wellness brand.
The ideal candidate should have hands‑on experience in Amazon Seller Central, product listing optimisation, Amazon SEO, PPC campaign management, inventory management, and marketplace operations.
The candidate will be responsible for managing end‑to‑end Amazon US operations, improving product visibility, optimising advertising performance, and driving sales and revenue growth using data‑driven strategies and AI‑powered tools.
Key Responsibilities
1. Amazon Marketplace Management
- Manage day-to-day operations of Amazon US Seller Central.
- Handle product listings, catalogue management, pricing, promotions, and account health.
- Monitor orders, returns, inventory, and overall marketplace performance.
- Ensure smooth and efficient marketplace operations.
2. Product Listing & SEO Optimisation
- Create and optimise product titles, bullet points, descriptions, and backend search terms.
- Conduct keyword research and competitor analysis to improve organic rankings.
- Manage A+ Content, product images, and Amazon Brand Store updates.
- Use AI tools to enhance product content, listing quality, and keyword optimisation.
3. Amazon PPC & Advertising Management
- Plan, execute, and optimise Amazon PPC campaigns.
- Manage Sponsored Products and Sponsored Brands campaigns.
- Monitor key advertising metrics such as ACOS, TACOS, ROAS, CTR, and CPC.
- Optimise campaigns to improve advertising efficiency and profitability.
- Leverage AI-powered advertising and analytics tools for campaign optimisation.
4. Sales & Business Growth
- Monitor daily, weekly, and monthly sales performance.
- Analyse market trends, competitor pricing, and customer buying behaviour.
- Identify opportunities to improve product rankings, conversion rates, and revenue.
- Support promotional campaigns and marketplace growth initiatives.
5. Inventory & Account Operations
- Coordinate FBA inventory planning, stock replenishment, and product availability.
- Monitor account health, listing issues, and Amazon marketplace policy compliance.
- Coordinate with internal teams for inventory, logistics, marketing, and creative requirements.
6. AI Tools & Automation
- Utilise AI tools such as ChatGPT, Claude, and Gemini for content creation, keyword research, competitor analysis, and market research.
- Use AI-powered tools to generate and optimise product descriptions, advertising copy, and marketing content.
- Stay updated with emerging AI tools and technologies relevant to Amazon and D2C e-commerce.
7. Reporting & Analytics
- Prepare regular sales and advertising performance reports.
- Track revenue, conversion rates, organic rankings, ACOS, TACOS, and ROAS.
- Analyse performance data and provide actionable recommendations to improve business performance.
Required Skills & Qualifications
- 24 years of experience in E-Commerce or Amazon Marketplace Operations.
- Hands‑on experience with Amazon Seller Central, preferably the US marketplace.
- Strong understanding of Amazon SEO, keyword research, and product listing optimisation.
- Practical experience in Amazon PPC campaign management.
- Good understanding of Amazon FBA, inventory management, and marketplace operations.
- Proficiency in MS Excel and Google Sheets.
- Working knowledge of AI tools such as ChatGPT, Claude, and Gemini.
- Strong analytical, problem‑solving, and communication skills.
- Ability to work independently and manage multiple marketplace activities.
Preferred Skills (Added Advantage)
- Experience managing Amazon US marketplace accounts for D2C brands.
- Familiarity with Helium 10, Jungle Scout, and Amazon Brand Analytics.
- Knowledge of Amazon advertising strategies and marketplace growth techniques.
- Experience in the Health & Wellness, Men's Grooming, or Consumer Products industry.