E Commerce Executive

Freshokit

Gurugram District

On-site

INR 900,000 - 1,500,000

Full time

4 days ago

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Job summary

Freshokit is seeking a performance marketing specialist to manage advertising across Amazon, Flipkart, Blinkit, and Swiggy Instamart. You will handle sponsored campaigns, keyword research, budgeting and optimization to drive sales. Coordinate with platform teams for promotions and monitor key metrics to maximize ROAS.

You will develop growth strategies for online marketplaces, optimize listings, and ensure inventory alignment to avoid out-of-stock ads while driving profitability.

Qualifications

Strong hands-on experience in Amazon Ads
Experience with Flipkart Ads
Experience with Blinkit Ads
Experience with Swiggy Instamart advertising
Strong knowledge of PPC & Performance Marketing
Excellent understanding of ROI
Excellent Excel/Google Sheets and data-analysis skills
Keyword research and competitor analysis
Marketplace listing optimization
Budget planning and campaign optimization
Strong analytical and problem-solving skills

Responsibilities

Manage Amazon Ads campaigns end-to-end across Sponsored Products, Sponsored Brands and Sponsored Display.
Keyword research, bidding, campaign structuring and optimization.
Monitor ACOS, TACOS, ROAS, CTR, CPC, CVR and sales.
Optimize campaigns to increase sales while controlling advertising costs.
Plan and execute campaigns during Amazon sale events.
Manage Flipkart Ads and sponsored campaigns; optimize keywords, bids and budgets.
Track sales, ad spend, ROAS and campaign performance; improve product ranking.
Coordinate with platform teams for campaigns and promotions.
Manage advertising and promotional campaigns on Blinkit and Swiggy Instamart; monitor visibility and sales.
Plan, execute and optimize paid advertising campaigns; manage budgets.
Optimize product titles, descriptions, keywords, images and A+ content; monitor ratings and reviews.
Develop strategies to increase online sales across marketplaces; plan promotions and coordinate inventory/ops.

Skills

Amazon Ads

Flipkart Ads

Blinkit Ads

Swiggy Instamart ads

PPC & Performance Marketing

ROI

Excel/Google Sheets

Data analysis

Keyword research

Competitive analysis

Budget planning

Campaign optimization

Analytical thinking

Tools

Excel

Google Sheets

Job description

Role & responsibilities

1. Amazon Advertising

Manage Amazon Ads campaigns end-to-end.
Handle Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
Keyword research, bidding, campaign structuring and optimization.
Monitor ACOS, TACOS, ROAS, CTR, CPC, CVR and sales.
Optimize campaigns to increase sales while controlling advertising costs.
Plan and execute campaigns during Amazon sale events.

2. Flipkart Advertising

Manage Flipkart Ads and sponsored campaigns.
Optimize keywords, bids, budgets and product visibility.
Track sales, ad spend, ROAS and campaign performance.
Develop strategies to improve product ranking and conversions.

3. Blinkit & Swiggy Instamart

Manage advertising and promotional campaigns on Blinkit and Swiggy Instamart.
Handle sponsored listings, search visibility, banners and promotional placements.
Monitor product availability, pricing, visibility and sales.
Coordinate with platform teams for campaigns and promotional opportunities.
Develop strategies for improving product visibility and sales on Quick Commerce platforms.

4. Performance Marketing

Plan, execute and optimize paid advertising campaigns.
Manage daily/monthly advertising budgets.
Analyze campaign performance and identify growth opportunities.
Improve ROAS and reduce unnecessary ad spending.
Conduct competitor, keyword and market analysis.
Prepare weekly and monthly performance reports.

5. Marketplace Listing & Growth

Optimize product titles, descriptions, keywords, images and A+ content.
Improve product ranking, visibility and conversion rate.
Monitor ratings, reviews and customer feedback.
Identify high-performing and slow-moving SKUs.
Suggest pricing, offers and promotional strategies.

6. Sales & Business Growth

Develop strategies to increase online sales across all marketplaces.
Identify new opportunities for revenue and product growth.
Plan promotional campaigns for festivals and special events.
Coordinate with inventory/operations teams to avoid advertising out-of-stock products.
Track SKU-wise sales and profitability.

Preferred candidate profile