E-Commerce & Digital Growth Manager
Nevora Health&beauty
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Descrizione del lavoro
NEVORA HEALTH & BEAUTY PVT. LTD. is building its online health and beauty brand with a January 2027 launch. This role leads e-commerce operations and digital growth across the company website, marketplaces and marketing channels to drive revenue and profitability.
The ideal candidate will manage product listings, campaigns, website optimization and performance analytics, while coordinating with external agencies and internal teams in a startup environment.
Competenze
- 3 to 6 years of relevant experience in e-commerce management or digital marketing.
- Hands-on experience managing an e-commerce website and online product catalogue.
- Knowledge of Shopify or WooCommerce and marketplaces such as Amazon and Flipkart.
- Practical experience with Meta Ads, Google Ads, analytics and campaign optimization.
- Strong understanding of CAC, ROAS, conversion rates, customer retention and e-commerce profitability.
- Proficiency in Excel or Google Sheets and performance reporting.
- Strong analytical, communication, coordination and problem-solving skills.
- Experience in cosmetics, skincare, FMCG, wellness or nutraceuticals is preferred.
Mansioni
- Manage and optimize the company’s e-commerce website using Shopify, WooCommerce or other platforms.
- Maintain product listings, pricing, descriptions, images, offers and banners.
- Improve navigation, product pages, checkout experience and conversion rates.
- Coordinate with website developers and support to resolve issues.
- Monitor website traffic, orders, abandoned carts and sales performance.
- Oversee marketplace listings and promotions on Amazon and Flipkart.
- Plan and optimize campaigns across Google Ads and Meta Ads.
- Monitor CAC, ROAS, and conversion rates; allocate budgets accordingly.
- Develop bundles, cross-sell and upsell initiatives to grow revenue.
- Coordinate launches with Brand Manager and external partners.
- Drive customer retention via email, SMS and WhatsApp campaigns.
- Prepare daily, weekly and monthly performance reports.
- Ensure brand consistency across website and marketplaces.
Conoscenze
Strumenti
Descrizione del lavoro
NEVORA HEALTH & BEAUTY PVT. LTD. is an upcoming consumer health and beauty company preparing for its January 2027 launch. Our product portfolio will include health supplements, nutraceuticals, skincare, haircare and personal care products.
We source products from third-party manufacturers and build our own consumer brand through repacking, relabeling, e-commerce and digital marketing.
We are looking for a performance-driven E-Commerce & Digital Growth Manager to build our online sales channels, execute digital marketing strategies, acquire customers and contribute to sustainable revenue growth and profitability.
The selected candidate will manage e-commerce operations and digital growth initiatives across the company website, relevant online marketplaces and digital marketing channels.
The role requires a hands-on professional who can manage product listings, coordinate advertising campaigns, improve website conversion, optimize marketing expenditure and track business performance in a startup environment.
- Manage and optimize the company's e-commerce website using Shopify, Woo Commerce or the selected platform.
- Maintain product listings, pricing, descriptions, images, offers and promotional banners.
- Improve website navigation, product pages, checkout experience and conversion rates.
- Coordinate with website developers and technical support providers to resolve issues.
- Monitor website traffic, orders, abandoned carts and sales performance.
- Manage product listings and performance across relevant marketplaces, including Amazon and Flipkart.
- Optimize product titles, descriptions, images, keywords and catalogue content.
- Coordinate marketplace promotions, advertising campaigns, pricing and inventory availability.
- Monitor marketplace commissions, fulfilment costs, returns, ratings and customer feedback.
- Ensure product information and marketing claims are consistent with approved documentation.
- Plan, execute and optimize campaigns across relevant platforms such as Google Ads and Meta Ads.
- Coordinate campaign creatives, advertising copy, landing pages and promotional offers.
- Monitor advertising expenditure, customer acquisition cost (CAC), return on ad spend (ROAS) and conversion rates.
- Identify effective customer acquisition channels and recommend budget allocation.
- Work with external agencies and freelancers when specialized support is required.
- Develop strategies to increase online revenue, conversion rates and average order value.
- Implement relevant product bundles, cross-selling and upselling initiatives.
- Analyze customer journeys and identify opportunities to reduce checkout abandonment.
- Coordinate promotional calendars and product launch campaigns.
- Monitor sales performance by product, campaign and channel.
- Plan customer retention campaigns through email, SMS and WhatsApp using appropriate consent and communication practices.
- Coordinate with customer support to address customer feedback and recurring order issues.
- Develop loyalty, replenishment and repeat-purchase initiatives where appropriate.
- Track repeat purchase rates and customer lifetime value.
- Prepare daily, weekly and monthly e-commerce performance reports.
- Track net sales, orders, conversion rates, CAC, ROAS, average order value and repeat purchases.
- Analyze product-level and channel-level contribution after relevant product costs, discounts, advertising, marketplace fees, shipping and returns.
- Identify unprofitable campaigns and recommend corrective actions.
- Work with management to plan budgets and sales targets based on inventory, margins and available cash.
- Coordinate online launches of new products with the Brand Manager, Operations Executive and external creative partners.
- Ensure product pages, packaging visuals, product information and promotional materials are ready before launch.
- Coordinate social media campaigns, influencer collaborations and content production.
- Maintain consistent brand communication across the website and marketplaces.
- 3 TO 6 years of relevant experience in e-commerce management, digital marketing or performance marketing.
- Hands-on experience managing an e-commerce website and online product catalogue.
- Knowledge of Shopify or Woo Commerce and marketplaces such as Amazon and Flipkart.
- Practical experience with Meta Ads, Google Ads, analytics and campaign optimization.
- Strong understanding of CAC, ROAS, conversion rates, customer retention and e-commerce profitability.
- Proficiency in Excel or Google Sheets and performance reporting.
- Strong analytical, communication, coordination and problem-solving skills.
- Experience in D2C, cosmetics, skincare, FMCG, wellness or nutraceuticals is preferred.
- Ability to work independently and manage external agencies in a startup environment.
Performance will be measured against agreed targets for:
- Net online sales and profitable order growth.
- Website conversion rate and average order value.
- Customer acquisition cost and marketing efficiency.
- Contribution margin after variable costs and advertising.
- Marketplace sales and listing performance.
- Repeat purchase rate and customer retention.
- Returns, cancellations and order-related issues.
- Timely execution of product launches and campaigns.
Targets will be agreed with management based on the launch budget, product margins, inventory availability and sales objectives.
The ideal candidate is a hands-on e-commerce professional who can combine digital marketing execution with commercial analysis. Candidates who have grown online sales, managed advertising budgets, improved website conversion and demonstrated measurable business results will be preferred.
Experience working in a startup or D2C consumer brand is an advantage.
- Opportunity to build an emerging health and beauty brand from the ground up.
- Direct interaction with the Founder/CEO.
- Ownership of e-commerce growth and digital marketing performance.
- Opportunity to shape the company's online sales strategy.
- A performance-oriented work environment with opportunities for professional growth.
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