Divisional Manager - Digital Products

TVS Motor; Bengaluru; On-site; INR 3,600,000 - 6,000,000; Full time

Job summary

TVS Motor in Bangalore seeks an experienced Divisional Manager - Digital Products to lead the Digital & AI product management function across customer, retail partner, and internal applications, driving strategy, team building, and KPI improvements through design thinking and end-to-end lifecycle management.

The role requires collaboration with stakeholders and technical teams to align roadmaps with strategic goals, and a deep background in digital transformation and large-scale product mgmt for

Qualifications

• Bachelor’s engineering or MBA from premium institute.
• 10–15 years overall with 10+ years in digital transformation and product mgmt.
• Experience across customer and retail-facing applications and large-scale products.

Responsibilities

• Collaborate with stakeholders to craft vision and product concepts.
• Define product roadmaps, growth opportunities, and align with ROI.
• Lead cross-functional teams, oversee design and development lifecycle.
• Develop product marketing strategies and growth plans.
• Ensure backlog aligns with business value and strategic goals.
• Monitor progress and communicate wins to stakeholders.

Skills

Digital product mgmt

Design thinking

Agile practices

Product analytics

SQL Python

JIRA Confluence

CMS Sitecore/Drupal

SEO personalization

Education

Engineering or MBA degree

Tools

JIRA

Confluence

GA360

Sitecore

Drupal

Python

SQL

Job description

Job Title / Role

Divisional Manager - Digital Products

Location

Bangalore

Education Qualification

Bachelor's degree in Engineering or MBA from a premium institute.

Experience

10-15 years overall, with at least 10 years in digital transformation and large-scale product management for customer and retail-facing applications.

Job Purpose

The purpose of this role is to establish and lead the Digital & AI product management function across customer, retail partner, and internal applications, driving product strategy, team building, and business KPI improvements through design thinking and end-to-end product lifecycle management.

Role Description

• Collaborate with stakeholders to craft vision and concept development of a product.
• Managing the Customer discovery, customer validation, customer creation and company building lifecycle (MVP, Product-market fit and scale).
• Defining product vision, roadmap, and growth opportunities, communicating with stakeholders.
• Product marketing and product growth: Develop and execute a product marketing strategy, develop product growth plans.
• Actively collaborate with technical teams, invite them for user-research, remove bottlenecks.
• Work with internal and external contacts to analyze needs and align product roadmap to strategic goals.
• Work closely with product management/business teams to create and maintain a product backlog according to business value or ROI.
• Overseeing all stages of product creation including design and development.
• Monitoring and evaluating product management progress at each stage of the process.
• Share wins and accolades with technical colleagues. Put your team and your technical colleagues before you, for recognition.

Key Skills

• Expertise in managing large-scale digital products across web, mobile, and internal systems.
• Strong knowledge of design thinking principles and UX best practices.
• In-depth knowledge of agile practices and product development tools (JIRA, Confluence, etc.).
• Experience with CMS (Sitecore, Drupal), web analytics (GA360), SEO, personalization, and marketing automation.
• Familiarity with SQL/Python, BI tools, and A/B testing or design of experiments (DOE).