Distributor Marketing Representative / Inside Sales Executive

Supra Industries; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Supra Industries is seeking a results-driven Market Development & Sales professional to drive distributor marketing, lead generation, and customer engagement. The role requires cross-functional collaboration across sales, marketing, operations and logistics to ensure timely delivery and satisfied customers.

You will manage CRM/DMS usage, coordinate campaigns, build a strong pipeline, and travel locally to engage customers and execute field activities.

Qualifications

• Strong communication and interpersonal skills.
• Analytical and problem-solving abilities.
• Ability to coordinate across sales, marketing, operations, and logistics teams.
• Proficient in CRM/DMS and Microsoft Office.
• Self-driven, organized, and target-oriented.
• Willingness to travel locally for customer visits and marketing activities.

Responsibilities

• Execute distributor marketing initiatives and promotional campaigns as per the annual marketing plan.
• Support local marketing activities while ensuring brand compliance.
• Coordinate and execute BTL activities, customer engagement programs, product promotions, and technical events.
• Monitor campaign effectiveness and maintain execution reports.
• Gather market intelligence, including competitor activities, new product launches, pricing trends, and customer feedback.
• Identify and develop new business opportunities across industrial segments.
• Generate leads through outbound calls, customer referrals, market intelligence, digital campaigns, and field activities.
• Coordinate with the sales team to ensure timely follow-up and closure of qualified leads.
• Maintain an updated sales pipeline in CRM/DMS and track opportunity progress.
• Submit periodic lead status reports and sales activity updates.
• Act as the secondary point of contact for industrial customers.
• Understand customer requirements and recommend suitable lubrication solutions.
• Build long-term customer relationships to improve retention and repeat business.
• Handle customer enquiries, service requests, and complaints promptly while coordinating with internal teams for timely resolution.
• Support order processing, invoicing, dispatch coordination, and order tracking.
• Coordinate with warehouse and logistics teams to ensure timely deliveries.
• Communicate order status and delivery updates to customers.
• Ensure smooth Order-to-Cash (O2C) process execution.
• Prepare quotations in line with company pricing policies.
• Support contract documentation and tender submissions.
• Assist in maintaining commercial discipline and customer documentation.
• Stay updated with STAPL's product portfolio and industrial applications.
• Participate in product, sales, and technical training programs.
• Continuously enhance consultative selling, negotiation, and customer engagement skills.

Skills

Strong communication

Interpersonal skills

Analytical thinking

Problem solving

Cross-functional coordination

CRM/DMS proficiency

Microsoft Office

Self-driven

Organized

Travel willingness

Tools

CRM/DMS

Microsoft Office

Job description

Role & responsibilities

Key Responsibilities

1. Market Development & Marketing Execution

• Execute distributor marketing initiatives and promotional campaigns as per the annual marketing plan.
• Support local marketing activities while ensuring brand compliance.
• Coordinate and execute BTL activities, customer engagement programs, product promotions, and technical events.
• Monitor campaign effectiveness and maintain execution reports.
• Gather market intelligence, including competitor activities, new product launches, pricing trends, and customer feedback.

2. Lead Generation & Business Development

• Identify and develop new business opportunities across industrial segments.
• Generate leads through outbound calls, customer referrals, market intelligence, digital campaigns, and field activities.
• Coordinate with the sales team to ensure timely follow-up and closure of qualified leads.
• Maintain an updated sales pipeline in CRM/DMS and track opportunity progress.
• Submit periodic lead status reports and sales activity updates.

3. Customer Relationship Management

• Act as the secondary point of contact for industrial customers.
• Understand customer requirements and recommend suitable lubrication solutions.
• Build long-term customer relationships to improve retention and repeat business.
• Handle customer enquiries, service requests, and complaints promptly while coordinating with internal teams for timely resolution.

4. Sales Operations & Order Management

• Support order processing, invoicing, dispatch coordination, and order tracking.
• Coordinate with warehouse and logistics teams to ensure timely deliveries.
• Communicate order status and delivery updates to customers.
• Ensure smooth Order-to-Cash (O2C) process execution.

5. Commercial Support

• Prepare quotations in line with company pricing policies.
• Support contract documentation and tender submissions.
• Assist in maintaining commercial discipline and customer documentation.

6. Learning & Capability Development

• Stay updated with STAPL's product portfolio and industrial applications.
• Participate in product, sales, and technical training programs.
• Continuously enhance consultative selling, negotiation, and customer engagement skills.

Key Performance Indicators (KPIs)

• Sales growth from new business opportunities
• Lead generation and conversion rate
• New customer acquisition
• Pipeline value and opportunity closure
• Customer retention and satisfaction
• Marketing campaign execution effectiveness
• BTL activity completion and reporting
• CRM/DMS usage and data quality
• Order fulfilment support and customer responsiveness

Preferred candidate profile

Strong communication and interpersonal skills.

• Customer-centric approach with relationship-building ability.
• Good analytical and problem-solving skills.
• Ability to coordinate across sales, marketing, operations, and logistics teams.
• Comfortable using CRM/DMS and Microsoft Office.
• Self-driven, organized, and target-oriented.
• Willingness to travel locally for customer visits and marketing activities.