Director Store

Lenskart; Chandigarh, Panchkula, Delhi; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Lenskart Store Director in India leads the store as the business head, driving sales, ensuring operational excellence, and delivering an outstanding customer experience while building a high-performing team. The role blends strategic thinking with hands-on execution to make the store a benchmark for performance, customer delight, and brand representation.

This position requires strong leadership, SOP adherence, cash and inventory management, and the ability to recruit and develop staff to

Qualifications

• Minimum qualification: Graduate, MBA Preferred
• Strong customer service orientation with ability to coach team
• Experience in retail operations and sales management preferred

Responsibilities

• Lead store to meet and beat sales targets through staff alignment and performance management
• Ensure SOP adherence across retail operations and processes
• Manage cash, stock, and POS transactions with accuracy
• Recruit, train, and motivate store team; provide constructive feedback
• Maintain store standards and customer experience, including eye care services where applicable

Skills

Customer focus

Sales leadership

People management

Communication skills

Problem solving

Education

Graduate

MBA Preferred

Tools

POS System

Job description

OB DESCRIPTION-STORE DIRECTOR

Title

Store Director

Reporting to

– Area Operations Manager

Skip Level

– CH/Zonal Manager

About Lenskart

With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers’ eye powers.

About the Role

The Store Director is the business head of the store — responsible for driving sales, ensuring operational excellence, delivering an outstanding customer experience, and building a high-performing team. This role combines strategic thinking with hands-on execution to make the store a benchmark for performance, customer delight, and brand representation.

Responsibilities

Area

Activities expected to be performed by a Lenskart Store Director

Customer focus: Driving Net Promoter Score

• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People development

(Attrition Control)

• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it

Cash & Inventory management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence & implementation

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the team’s shift timings to meet the store’s business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store

Store upkeep & maintenance

• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Personal attributes & competencies

• Minimum qualification: Graduate, MBA Preferred
• Ability to act as a link between strategy and execution
• Ability to develop and inspire people to achieve their best
• Ability to build rapport and trusting relationships
• Ability to understand stated and unstated needs of the customer and offer solutions
• Clear communication and active listening skills
• Ability to adapt to a changing environment and openness to learn
• Proactive task ownership, result-orientation, and customer-orientation
• Ability to multitask and organize activities based on priority