Director Store

Lenskart; Amritsar; On-site; INR 650,000 - 1,050,000; Full time

Job summary

Lenskart is seeking a Store Director to lead in Amritsar, ensuring superior customer service and achieving sales targets. You will manage staff, drive customer satisfaction, oversee cash and inventory controls, and ensure SOPs are strictly followed across all store operations.

Ideal candidates bring a Graduate degree (MBA preferred), strong leadership, communication, and relationship-building skills to empower the team and deliver a best-in-class eyewear shopping experience.

Qualifications

• Graduate degree required; MBA preferred.
• Strong leadership with ability to develop and inspire teams.
• Excellent communication, active listening, and relationship-building skills.

Responsibilities

• Welcome and coach customers in-store to ensure exceptional service.
• Drive store sales to meet targets by setting and communicating goals to staff.
• Recruit, train and coach store associates; provide timely feedback and development.
• Manage cash, inventory and POS accuracy; conduct regular stocktakes.
• Supervise staff including the Optometrist; ensure SOPs are followed.
• Maintain store upkeep and security; ensure product quality and stock integrity.
• Schedule shifts to meet business needs and ensure adequate staffing.

Skills

Leadership

Customer focus

Communication

Relationship building

Active listening

Multitasking

Proactive ownership

Education

Graduate

MBA Preferred

Tools

POS System

Job description

Responsibilities

Activities expected to be performed by a Lenskart Store Director

Customer focus: Driving Net Promoter Score

• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People development

(Attrition Control)

• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it

Cash & Inventory management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence & implementation

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the store’s business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store

Store upkeep & maintenance

• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Personal attributes & competencies

• Minimum qualification: Graduate, MBA Preferred
• Ability to act as a link between strategy and execution
• Ability to develop and inspire people to achieve their best
• Ability to build rapport and trusting relationships
• Ability to understand stated and unstated needs of the customer and offer solutions
• Clear communication and active listening skills
• Ability to adapt to a changing environment and openness to learn
• Proactive task ownership, result-orientation, and customer-orientation
• Ability to multitask and organize activities based on priority