JOB DESCRIPTION-STORE MANAGER
Title - Store Manager
Reporting to Area Operations Manager
Skip Level - City/Zonal Manager
About Lenskart:
With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customer eye powers.
About the Role:
A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.
Responsibilities:
Area - Activities expected to be performed by a Lenskart Store Manager
Customer focus: Driving Net Promoter Score:
- - Greeting customers when they enter store and coaching the team to do the same .
- - Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority.
- - Dealing with customer service issues such as queries and complaints at store level and - ensuring this is consistent with the team.
- - Striving to have long lasting and fruitful relationships with each of our customers.
Driving sales vs. Plan:
- - Driving the sales of the store to meet the allotted targets by allocating the targets to the staff .
- - Developing a culture of high sales performance expectations, i.e. Sales Leadership.
- - Motivating and inspiring the field team to drive for results .
- - Assessing field capability and establish performance priorities at group level.
People development (Attrition Control):
- - Assisting in recruiting and selecting high potential staff.
- - Providing effective on-the-job training and guidance to team members making use of company training modules.
- - Delivering clear, motivating and constructive feedback in a timely manner to all retail associates.
- - Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan.
- - Understanding the reasons for attrition and taking measures to control it.
Cash & Inventory Management:
- - Monitoring cash reconciliation to ensure there is no mismatch of store funds.
- - Ensuring availability of required merchandise and services.
- - Conducting stocktakes regularly.
- - Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed.
- - Performing the necessary quality checks for the new products.
- - Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer.
Supervision:
- - Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved.
- - Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards.
SOP adherence & Implementation:
- - Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees.
- - Updating colleagues on business performance, new initiatives and other important issues. - Scheduling the teams shift timings to meet the stores business needs and demands.
- - Ensuring staffing levels are adequate to effectively operate the store.
Store upkeep & Maintenance:
- - Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store.
- - Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store.
Personal attributes & competencies:
- - Minimum qualification: Graduate
- - Ability to act as a link between strategy and execution
- - Ability to develop and inspire people to achieve their best
- - Ability to build rapport and trusting relationships
- - Ability to understand stated and unstated needs of the customer and offer solutions
- - Clear communication and active listening skills
- - Ability to adapt to a changing environment and openness to learn
- - Proactive task ownership, result-orientation, and customer-orientation
- - Ability to multitask and organize activities based on priority