Director of Marketing - HRTech / B2B SaaS

Tescra; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

ACHNET Inc is seeking a strategic, results-driven Director of Marketing to lead marketing strategy and execution across India and global markets from Bengaluru. The role requires strong HRTech and B2B SaaS expertise, with a proven record in demand generation, GTM, ABM and revenue growth.

The candidate will work closely with the CEO, Sales, Product and Customer Success to build the brand, strengthen market positioning and accelerate customer acquisition worldwide.

Qualifications

• 12+ years of progressive marketing experience across HRTech or B2B SaaS.
• Proven global marketing leadership and revenue impact.
• Experience building marketing teams and driving pipeline.
• Strong knowledge of GTM, ABM and demand-gen programs.

Responsibilities

• Develop and execute the overall marketing strategy aligned with growth goals.
• Lead demand generation, product marketing, content, digital and brand.
• Drive ABM and GTM programs across India and international markets.
• Partner with sales, product and leadership to optimize pipeline and ROI.
• Own marketing KPIs, analytics, attribution and budgets.

Skills

HRTech

B2B SaaS

Global marketing

Demand generation

ABM

Marketing automation

CRM

Analytics

Education

MBA in Marketing/Strategy

Tools

HubSpot

Salesforce

Marketo

Job description

Director of Marketing - HRTech

Location: Bengaluru, Karnataka
Company: ACHNET Inc
Employment Type: Full-Time
Experience: 1218 Years

Job Overview

ACHNET Inc is looking for a strategic and results-driven Director of Marketing to lead marketing strategy and execution across India and global markets.

The ideal candidate will have strong experience in HRTech, B2B SaaS, enterprise technology, demand generation and global marketing, with a proven track record of building marketing teams, driving qualified pipeline and supporting revenue growth.

This role will work closely with the CEO, Sales, Product and Customer Success teams to build ACHNET's brand, strengthen market positioning and accelerate customer acquisition.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals, revenue targets and global expansion plans.
• Lead and mentor a high-performing marketing team across demand generation, product marketing, content, digital marketing and brand communications.
• Develop and execute B2B SaaS demand-generation and lead-generation programs across India and international markets.
• Drive GTM strategies for new products, features, partnerships and market expansion.
• Develop and execute Account-Based Marketing (ABM) programs targeting enterprise customers and senior HR decision-makers.
• Work closely with Sales to improve MQL generation, pipeline contribution, conversion and customer acquisition.
• Own marketing KPIs, analytics, attribution and ROI measurement.
• Lead brand positioning, messaging, content strategy, PR, thought leadership and industry communications.
• Build marketing programs targeting CHROs, HR leaders, Talent Acquisition leaders and enterprise decision-makers.
• Analyze market trends, customer needs and competitive landscapes to identify new growth opportunities.
• Manage marketing budgets, agencies, vendors and strategic partners.
• Build relationships with HRTech industry influencers, analysts, media and ecosystem partners.
• Present marketing performance, pipeline contribution and strategic recommendations to senior leadership.

Must-Have Requirements

• 12+ years of progressive marketing experience.
• Strong experience in HRTech, B2B SaaS or Enterprise Technology.
• Proven experience leading global marketing initiatives, preferably across the US, EMEA and/or APAC.
• Strong expertise in Demand Generation, GTM, Product Marketing and Account-Based Marketing (ABM).
• Proven experience contributing to pipeline generation, revenue growth and customer acquisition.
• Experience building, managing and mentoring marketing teams.
• Strong understanding of Marketing Automation, CRM, Analytics and attribution.
• Experience working closely with Sales, Product and Executive Leadership.
• Excellent communication, presentation and stakeholder-management skills.
• Strong understanding of enterprise B2B buyer journeys and SaaS marketing.

Good to Have

• Experience launching HRTech / Recruitment Tech / Talent Assessment / ATS / HRMS products.
• Experience marketing AI-powered HR technology solutions.
• Existing network across the HRTech, HR and recruitment ecosystem.
• Experience with HubSpot, Salesforce, Marketo or similar platforms.
• Experience with international enterprise marketing and market expansion.
• Experience managing distributed/global marketing teams.
• Knowledge of advanced marketing attribution and AI-powered marketing tools.

Education

MBA in Marketing, Strategy or a related discipline is preferred.

What We Are Looking For

We are looking for a marketing leader who can combine strategic thinking with execution and take ownership of brand, demand generation, GTM, pipeline and market expansion.

Candidates with strong HRTech / B2B SaaS + global marketing + team leadership + revenue/pipeline ownership experience are encouraged to apply.