Director - Marketing Effectiveness

NielsenIQ

Gurugram District

On-site

INR 1,500,000 - 2,500,000

Full time

14 days+

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Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ is seeking a Mid-Senior level professional to lead analytics solutions development for major clients in the FMCG and Tech Durable industries. The role includes managing project teams, delivering actionable insights, and enhancing client strategies for media effectiveness, alongside opportunities for travel and remote work.

Qualifications

10+ years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, or Media.
Expertise in Manufacturer Marketing and Media functions.
Strong analytic background in statistical or data science methodologies.

Responsibilities

Develop and implement analytics solutions for NIQ clients.
Manage client engagements, ensuring timely delivery of insights.
Coordinate project execution with clients and internal teams.

Skills

Analytical skills

Problem solving

Communication

Project management

Client relationship management

Education

Bachelor's degree

MBA or analytics degree

Job description

Job Description

The primary role is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients.

You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy.Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level.

He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and some travel is required.

Responsibilities:

Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics and tools to meet clients’ research objectives
Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client
Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives
Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
Partner with the sales organization to grow the media effectiveness analytics business
Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.

Qualifications

General Skills & Competencies

Expertise in Manufacturer Marketing and Media functions as well as media agencies
Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
Strong logic, deductive reasoning, problem solving and critical thinking skills
Skilled & polished communicator, including group presentations and storytelling
Robust project management skills
Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement
Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)
Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development
Able to work collaboratively with internal & external teams
Strong sense of urgency and accountability to drive client outcomes
CPG industry knowledge, experience and acumen
Consistently drives best practices, process improvements and thought leadership to advance the business

Background and Technical Skills

Bachelor's degree required
MBA or advanced/analytics degree preferred
10 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media
Strong analytic background and knowledge of statistical or data science methodologies and applications
Strong Marketing/Research background

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

Seniority level