Director- Digital

Publicis Groupe; India; On-site; INR 3,000,000 - 5,200,000; Full time

Job summary

Publicis Groupe in India is seeking a Director – Digital to lead digital strategy and execution across a portfolio of leading brands. The role will drive digital transformation, build integrated media strategies, and deliver measurable business impact across consumer touchpoints, channels and platforms.

The ideal candidate will bring strong experience in digital media, performance marketing, audience strategy, data & analytics, and the ability to partner with senior stakeholders and lead

Qualifications

• 10-12 years of experience in digital media, digital marketing, performance marketing or integrated media.
• Strong experience handling large-scale brands / portfolios and complex digital ecosystems.
• Experience in a media agency, digital agency or large consumer-facing organisation preferred.
• Strong understanding of the Indian digital landscape and evolving consumer behaviour.
• Proven experience in leading large teams and managing senior client / business stakeholders.
• Experience in FMCG, consumer goods, lifestyle or other consumer-facing categories will be an advantage.

Responsibilities

• Lead the end-to-end digital strategy across a portfolio of brands, aligned with overall business and brand objectives.
• Develop integrated digital media strategies acrossSearch, Social, Programmatic, Video, Display, E-commerce and emerging platforms.
• Drive digital consumer journeys across awareness, consideration, engagement and conversion.
• Own digital media planning, investment strategy, budget allocation and performance optimisation.
• Leverage consumer data, audience insights, analytics and technology to drive effective targeting and personalisation.
• Partner closely with brand, marketing, creative, media and technology teams to deliver integrated campaigns.
• Drive innovation across MarTech, AdTech, AI, automation, measurement and emerging digital channels.
• Establish and monitor key digital KPIs, ensuring strong measurement of campaign effectiveness, ROI and business outcomes.
• Provide strategic recommendations to senior leadership based on campaign performance, consumer behaviour and market trends.
• Lead relationships with media partners, technology platforms and other digital ecosystem partners.
• Ensure effective governance of digital media operations, including brand safety, data privacy, measurement and quality of execution.
• Identify opportunities to improve media effectiveness, efficiency and digital maturity across brands.
• Lead, mentor and develop a high-performing digital team while fostering a culture of innovation and continuous learning.

Skills

Digital Media Strategy & Planning

Performance Marketing

Paid Search & Paid Social

Programmatic & Display

Digital Video / YouTube

Audience & Consumer Strategy

Data, Analytics & Measurement

E-commerce / Commerce Media

MarTech & AdTech

Media Optimisation & ROI

Digital Transformation

AI & Emerging Technologies

Stakeholder & Client Management

Team Leadership

Education

MBA / PGDM in Marketing, Communications or related

Job description

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward thinking and accountable to our clients. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content, and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward thinking and accountable to our clients.

Overview

We are looking for a strategic and digitally savvy Director – Digital to lead digital strategy and execution across a portfolio of leading brands. The role will be responsible for driving digital transformation, building integrated digital media strategies, and delivering measurable business impact across brands and consumer touchpoints.

The ideal candidate will bring strong experience across digital media, performance marketing, audience strategy, data & analytics, and emerging digital platforms, along with the ability to partner with senior stakeholders and lead high-performing teams.

Key Responsibilities

• Lead the end-to-end digital strategy across a portfolio of brands, aligned with overall business and brand objectives.
• Develop integrated digital media strategies acrossSearch, Social, Programmatic, Video, Display, E-commerce and emerging platforms.
• Drive digital consumer journeys across awareness, consideration, engagement and conversion.
• Own digital media planning, investment strategy, budget allocation and performance optimisation.
• Leverage consumer data, audience insights, analytics and technology to drive effective targeting and personalisation.
• Partner closely with brand, marketing, creative, media and technology teams to deliver integrated campaigns.
• Drive innovation across MarTech, AdTech, AI, automation, measurement and emerging digital channels.
• Establish and monitor key digital KPIs, ensuring strong measurement of campaign effectiveness, ROI and business outcomes.
• Provide strategic recommendations to senior leadership based on campaign performance, consumer behaviour and market trends.
• Lead relationships with media partners, technology platforms and other digital ecosystem partners.
• Ensure effective governance of digital media operations, including brand safety, data privacy, measurement and quality of execution.
• Identify opportunities to improve media effectiveness, efficiency and digital maturity across brands.
• Lead, mentor and develop a high-performing digital team while fostering a culture of innovation and continuous learning.

Key Skills & Expertise

• Digital Media Strategy & Planning
• Performance Marketing
• Paid Search & Paid Social
• Programmatic & Display
• Digital Video / YouTube
• Audience & Consumer Strategy
• Data, Analytics & Measurement
• E-commerce / Commerce Media
• MarTech & AdTech
• Media Optimisation & ROI
• Digital Transformation
• AI & Emerging Technologies
• Stakeholder & Client Management
• Team Leadership

Experience

• 10-12 years of experience in digital media, digital marketing, performance marketing or integrated media.
• Strong experience handling large-scale brands / portfolios and complex digital ecosystems.
• Experience in a media agency, digital agency or large consumer-facing organisation preferred.
• Strong understanding of the Indian digital landscape and evolving consumer behaviour.
• Proven experience in leading large teams and managing senior client / business stakeholders.
• Experience in FMCG, consumer goods, lifestyle or other consumer-facing categories will be an advantage.

Education

MBA / PGDM in Marketing, Communications or a related discipline preferred.