Digital Media Specialist

Ethicalhat; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Ethicalhat is seeking a Digital Media Specialist in India to plan and execute digital marketing campaigns across LinkedIn, Google Ads, and other channels. You will collaborate with content and design teams to create campaigns, optimise organic and paid efforts, and drive lead generation.

You will monitor performance metrics, conduct audience research, and generate regular reports to optimise reach and conversions. Prior experience in B2B tech marketing is preferred.

Qualifications

• 2+ years in digital marketing or social media in a B2B setting.
• Experience managing organic and paid campaigns.
• Familiarity with SEO, SEM and analytics fundamentals.

Responsibilities

• Manage day-to-day presence across digital and social media channels, with a focus on LinkedIn and other B2B platforms.
• Plan, execute and optimise organic and paid digital campaigns aligned with marketing objectives.
• Manage paid campaigns across platforms such as Google Ads and LinkedIn Campaign Manager.
• Coordinate with content writers and designers to develop creatives, social posts, landing-page content and assets.
• Maintain social media calendars and timely publishing across channels.
• Monitor campaign performance, website traffic, engagement, conversions and leads.
• Support SEO and SEM activities including keyword research and on-page optimisation.
• Conduct competitor and audience research to identify content opportunities and trends.
• Prepare regular performance reports and recommend improvements based on data.
• Support digital promotion of webinars, events and other marketing initiatives.

Skills

Digital marketing

B2B marketing

Campaign management

SEO/SEM basics

Analytics GA4

Content collaboration

Social media strategy

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics GA4

Job description

The Digital Media Specialist will be responsible for executing and optimising digital marketing activities across social media, paid campaigns, search and other online channels. The role will support brand visibility, audience engagement and lead-generation initiatives for cybersecurity and technology services.

The position requires hands-on experience managing digital channels, creating campaign plans, tracking performance and working with content and design teams. The specialist will use campaign data and audience insights to continuously improve reach, engagement and conversions.

Key Responsibilities

• Manage day-to-day presence across relevant digital and social media channels, with a strong focus on LinkedIn and other B2B platforms.
• Plan, execute and optimise organic and paid digital campaigns aligned with marketing and lead-generation objectives.
• Manage paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager and other relevant advertising channels.
• Coordinate with content writers and designers to develop campaign creatives, social posts, landing-page content and promotional assets.
• Maintain social media calendars and ensure timely publishing across digital channels.
• Monitor campaign performance, website traffic, engagement, conversions and lead-generation metrics.
• Support SEO and SEM activities, including keyword research, on-page optimisation and search campaign execution.
• Conduct competitor and audience research to identify content opportunities, campaign themes and digital trends.
• Prepare regular performance reports using digital marketing and analytics tools and recommend improvements based on campaign data.
• Support digital promotion of webinars, events, thought-leadership content, service offerings and other marketing initiatives.

Skills & Experience

• 2+ years of hands-on experience in digital marketing, digital media or social media marketing, preferably in a B2B environment.
• Experience managing organic and paid campaigns across LinkedIn, Google and other digital platforms.
• Working knowledge of Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4) and related digital marketing tools.
• Good understanding of SEO, SEM, social media optimisation and digital advertising fundamentals.
• Experience tracking campaign metrics such as impressions, engagement, CTR, CPC, conversions and leads.
• Ability to manage social media calendars and coordinate content across multiple digital channels.
• Familiarity with landing pages, lead-generation campaigns and basic conversion optimisation.
• Good understanding of audience targeting, remarketing and campaign segmentation.
• Strong written communication and attention to detail for digital and social media content.
• Ability to coordinate effectively with content, design, sales and marketing teams.

Preferred Qualifications

• Experience in a cybersecurity, IT services, SaaS or B2B technology organisation is preferred.
• Familiarity with marketing automation or CRM platforms such as HubSpot, Zoho or Salesforce will be an advantage.
• Relevant certifications in Google Ads, Google Analytics, digital marketing or SEO are preferred.