Digital Media Manager (B2B, SaaS)

Accelon Inc.; Bengaluru; Hybride; INR 1 500 000 - 2 300 000; Plein temps

Avantages offerts par ce poste

Healthcare Coverage

Work-Life Balance

Healthy Work Culture

Provident Fund & Gratuity

Résumé du poste

Accelon Inc. is seeking a seasoned Digital Media Lead to drive integrated strategies across search, social, programmatic, video and display in the India market.

You will partner with business stakeholders to gather briefs and translate them into actionable media plans with clear KPIs. The role requires managing complex campaigns, optimizing performance, and delivering analytics and insights for continuous improvement, with a focus on B2B SaaS in India.

Qualifications

• 5-8 years experience in digital media strategy and planning (lead gen, ecommerce, and brand campaigns).
• Strong knowledge of India digital media landscape, platforms, and client behavior in B2B SaaS.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Proven ability to manage complex campaigns and multiple stakeholders.
• Strong analytical, negotiation, and communication skills.

Responsabilités

• Lead development and execution of integrated digital media strategies to drive brand awareness, engagement, and performance outcomes.
• Partner with business stakeholders to gather campaign briefs.
• Develop media strategies across channels (search, social, programmatic, video, display).
• Evaluate media mix and recommend investment priorities.
• Translate strategies into actionable media plans with KPIs.
• Collaborate with agencies and internal teams for campaign execution.
• Monitor and optimize campaign performance.
• Provide analytics, reporting, and insights for future improvements.

Connaissances

Digital media strategy

Media planning

Analytical skills

Stakeholder management

Communication

Negotiation

Outils

Ad tech platforms

Analytics tools

Description du poste

Job Description

• Lead development and execution of integrated digital media strategies to drive brand awareness, engagement, and performance outcomes.
• Partner with business stakeholders to gather campaign briefs.
• Develop media strategies across channels (search, social, programmatic, video, display).
• Evaluate media mix and recommend investment priorities.
• Translate strategies into actionable media plans with KPIs.
• Collaborate with agencies and internal teams for campaign execution.
• Monitor and optimize campaign performance.
• Provide analytics, reporting, and insights for future improvements.

Requirements

Must-Have:

• 5-8 years experience in digital media strategy and planning including performance (lead generation and eCommerce) and brand campaigns.
• Strong knowledge of India digital media landscape, platforms, and consumer behavior in B2B SaaS.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Proven ability to manage complex campaigns and multiple stakeholders.
• Strong analytical, negotiation, and communication skills.

Nice-to-Have:

• Agency experience is highly desirable.

Why Join Us

Accelon Consulting is a global workforce solutions partner and AI enablement leader, but above all, we are a people-first organization. Our dual commitment is simple: advancing careers and enabling organizations to thrive in a connected, intelligent future. Our culture is built on respect, transparency, and long-term growth, offering opportunities to work on high-impact projects with leading global enterprises. At Accelon, people are supported, achievements are recognized, and careers are built with purpose. To learn more about our culture and what it's like to be part of our team, visit the Life at Accelon section on our website.

We Offer:

• Healthcare Coverage - available for you and your immediate family.
• Work-Life Balance - flexible work arrangements and realistic workloads to support employee well-being.
• Healthy Work Culture - a collaborative, respectful, and growth-oriented work environment.
• Provident Fund & Gratuity - benefits provided in accordance with applicable statutory requirements.