Digital Media and Brand Management - Executive

School of Ultimate Leadership; India; On-site; INR 500,000 - 800,000; Full time

Job summary

The School of Ultimate Leadership is seeking an Executive for Digital Media and Brand Management. This hands-on role will involve supporting day-to-day digital and communication efforts, ensuring brand consistency, and managing content creation across various platforms.

Ideal for early-career professionals, the position also involves overseeing social media, event communications, and content coordination. A strong interest in leadership and communication is essential for success in this mission-driven environment.

Qualifications

• 3–5 years of experience in digital media, social media management, or communication.
• Strong writing and editing skills; comfort working with visual content.
• Experience in optimizing social media platforms and basic analytics.

Responsibilities

• Support day-to-day execution of digital and communication efforts.
• Draft and edit copy for social media posts and newsletters.
• Coordinate event communication and support SOUL events.

Skills

Digital media management

Social media strategy

Content creation

Writing and editing

Tools

Canva

Video editing tools

Job description

Digital Media and Brand Management - Executive

About SOUL

School of Ultimate Leadership Foundation (SOUL) is an upcoming leadership development institution in Gandhinagar, Gujarat. The green and peaceful campus of SOUL islocatednext to the global financial hub of GIFT City and brings cosmopolitan energy to the region. The international Ahmedabad airport is only 30mins away. The upcoming bullet train station makes Mumbai only 2.5hrs away.

SOUL is one of its kind institutions in India to nurture future leaders who will excel nationally and globally. Focus is on Youth Political Leadership Development.Additionalprograms with elected political leaders, bureaucrats in public policy and public leaders in institutions and implementation roles enrich the portfolio of SOUL.

SOUL deeply believes in the potential of every human to be a leader. Experiential learning programs help discover the leader within us anddemonstrateleadership in our work. The experiences created at SOUL are based on deep human connections that bring forth leadership to serve the people and the nation with integrity and purpose.

Role Overview

The Executive – Digital Media & Brand Management will support the day-to-day execution of our digital and communication efforts. The role is hands-on: creating content, scheduling posts, coordinating event communication, and ensuring brand consistency across channels. It is ideal for an early-career professional who wants to grow into a strategic communications role while working closely with a Manager/lead.

Brand Implementation

• Apply brand guidelines of SOUL to social media creatives, event collaterals, and basic design templates.
• Support campaign rollouts by coordinating content, creatives, and timelines.
• Help maintain an organized library of brand assets and media.

Website Content and Updates

• Update website content regularly (program pages, news, blogs, event highlights, resources) in coordination with the Manager.
• Ensure accuracy, consistency, and alignment of website copy with brand and current programs.
• Coordinate with technical/web support when minor layout or functionality changes are needed.

Content Creation and Coordination

• Draft and edit copy for social media posts, emails, basic website updates, and newsletters.
• Coordinate with designers, videographers, or external vendors for content production.
• Assist in scripting, storyboarding, or basic editing for short videos and reels.

Event Communication Support

• Support communication for SOUL events: invites, social posts, and on-ground coverage.
• Coordinate photography, videography, and live updates during events.
• Compile event highlights and content for post-event platforms.

Social Media Management

• Schedule and publish content across platforms (Instagram, X/Twitter, LinkedIn,FB YouTube, etc.).
• Generate videos testimonials and publish on specified platforms.
• Monitor engagement, respond to messages/comments where appropriate, and flag key insights.
• Track basic analytics (reach, engagement, growth),prepare indepth periodic reports and share.

Partnership and Outreach Support

• Maintain databases of media contacts, influencers, and collaborators.
• Support outreach for coverage, guest features, and content partnerships.
• Assist in preparing briefs, follow-up mails, and simple performance reports.

What you bring

• 3–5 years of experience in digital media, social media management, or communication.
• Strong writing and editing skills; comfort working with visual content and basic design tools (e.g., Canva and video editing tools).
• Experience in optimising social media platforms and basic analytics dashboards.
• Organised, eager to learn, and comfortable working in a mission-driven environment.
• Interest in leadership, politics, public policy, or development sectors is a plus.