Social Media Manager

Spotlights Creation; Mumbai; Hybrid; INR 600,000 - 800,000; Full time

Job summary

Spotlight Creations in Mumbai is seeking a creative Social Media Manager to plan, create and publish content across platforms in line with brand campaigns. You will manage calendars, optimize posts for reach, monitor metrics and adjust strategies with cross‑functional teams to maximize engagement.

The role supports community management, stays current with platform trends and suggests new formats or channels to strengthen the brand’s online presence, in a hybrid Mumbai-based setup.

Qualifications

• Strong skills in Social Media Marketing and SMO to plan and execute platform-specific campaigns.
• Content Strategy and Writing to develop compelling, brand-aligned content for multiple channels.
• Excellent Communication skills to collaborate with internal teams, clients, and manage online communities.
• Experience using social media analytics tools, understanding KPIs, and translating performance data into actionable improvements.
• Familiarity with visual storytelling for advertising, basic knowledge of design or video formats, and an understanding of digital marketing principles.
• Relevant academic background in Marketing, Communications, Media, or a related field, with prior experience managing brand social media accounts.

Responsibilities

• Plan, create, and publish content across social media platforms in line with brand and campaign objectives.
• Manage social media calendars and publish content on schedule.
• Optimize posts for reach and engagement based on performance data.
• Monitor metrics and adjust strategies with cross-functional teams.
• Collaborate with creative, production, and account teams to coordinate assets, copy, and timelines.
• Engage with communities, respond to audience interactions, and stay current with platform trends.
• Recommend new formats or channels to strengthen the brand’s presence.
• Maintain hybrid work style and adapt to evolving client needs.

Skills

Social Media Marketing

Social Media Optimization

Content Strategy

Copywriting

Communication

Social media analytics

Visual storytelling

Design basics

Digital marketing principles

Education

Bachelor’s degree in Marketing/Communications/Media

Job description

Company Description

Spotlight Creations is an advertising agency and production house based in Mumbai, serving both local and international clients. The company specializes in elevating brands through impactful visual storytelling, offering end-to-end services from concept development to final execution. With a focus on creativity and innovation, Spotlight Creations designs campaigns that highlight each brand’s unique identity. Its Mumbai production hub is equipped with state-of-the-art technology and a skilled creative team, enabling the delivery of engaging advertisements and immersive campaigns. Applicants can expect to join a dynamic environment dedicated to high-quality advertising solutions and production excellence.

Role Description

The Social Media Manager role is a full-time, hybrid position based in Mumbai, with flexibility for some work-from-home. This role is responsible for planning, creating, and publishing content across social media platforms, aligned with brand and campaign objectives. Day-to-day responsibilities include managing social media calendars, optimizing posts for reach and engagement, monitoring performance metrics, and adjusting strategies based on insights. The Social Media Manager will collaborate with creative, production, and account teams to coordinate visual assets, copy, and campaign timelines. The role also involves community management, responding to audience interactions, staying current with platform trends, and recommending new formats or channels to strengthen the brand’s presence.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan and execute effective platform-specific campaigns.
• Candidates should possess skills in Content Strategy and Writing to develop compelling, consistent, and brand-aligned content for multiple channels.
• Candidates should possess excellent Communication skills to collaborate with internal teams, coordinate with clients, and manage online communities.
• Candidates should have experience using social media analytics tools, understanding KPIs, and translating performance data into actionable improvements.
• Candidates should ideally have familiarity with visual storytelling for advertising, basic knowledge of design or video formats, and an understanding of digital marketing principles.
• Relevant academic background in Marketing, Communications, Media, or a related field, along with prior experience managing brand social media accounts, is preferred.
• Candidates should be able to work in a hybrid setup from Mumbai, manage deadlines, and adapt quickly to evolving social media trends and client needs.