Digital Marketing Trainer / Instructor

upGrad; Chandigarh; On-site; INR 600,000 - 800,000; Full time

Job summary

upGrad is seeking a dynamic Digital Marketing Trainer to deliver a structured, hands-on training program for students in India. The trainer will guide learners through core digital marketing concepts, tools, and real-world applications to ensure job-readiness.

The role involves delivering sessions, covering modules from SEO to analytics, mentoring students, and evaluating learning outcomes. Certification in Digital Marketing is preferred, with prior training experience advantageous.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Certification in Digital Marketing (preferred).
• Experience in training, mentoring, or conducting workshops preferred.

Responsibilities

• Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum.
• Cover modules including SEO, SEM, SMM, PPC, analytics, and strategy.
• Demonstrate hands-on learning with real-world tools and cases.
• Mentor students on industry best practices and career readiness.
• Assess progress through quizzes, assignments, and evaluations.

Skills

SEO (On-page Off-page Technical)

Paid Campaigns (Google Ads FacebookAds

Web Analytics (Google Analytics)

Communication skills

Presentation skills

Education

Bachelor’s degree in Marketing or related field

Digital Marketing Certification

Job description

We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a structured, hands-on training program. The trainer will be responsible for guiding students through core digital marketing concepts, tools, and real-world applications, ensuring they become job-ready professionals.

Responsibilities:

• Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum

Cover key modules including:

• Digital Marketing Fundamentals & Channels
• Competitive Analysis & Strategy
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Paid Advertising (Google Ads, Social Ads)
• Analytics & Performance Tracking
• Conduct practical demonstrations and tool-based learning sessions
• Design and assign hands-on exercises, projects, and case studies
• Track student progress and provide continuous feedback
• Conduct assessments, quizzes, and evaluations to measure learning outcomes
• Mentor students on industry best practices and career readiness
• Stay updated with the latest trends, tools, and algorithm changes in digital marketing

Desired Profile:

• Bachelor’s degree in Marketing, Business, or related field
• Certification in Digital Marketing (preferred)
• Experience in training, mentoring, or conducting workshops preferred

Strong understanding of:

• SEO (On-page, Off-page, Technical)
• Paid Campaigns (Google Ads, Facebook Ads)
• Web Analytics (Google Analytics or equivalent tools)
• Ability to explain complex concepts in a simple and structured manner
• Hands-on experience with digital marketing tools and platforms
• Strong communication and presentation skills