Digital Marketing Trainer / Instructor Job Description
Job Summary
We are seeking an experienced and passionate Digital Marketing Trainer who can deliver industry-oriented training and mentor students through practical assignments, live campaigns, and real-world projects. The ideal candidate should have hands‑on experience in SEO, Google Ads, Social Media Marketing, Analytics, Content Marketing, and Marketing Automation.
Key Responsibilities
- Deliver classroom and online training sessions on Digital Marketing.
- Train students on:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads & PPC Campaigns
- Meta Ads (Facebook & Instagram Ads)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- WordPress Website Management
- AI Tools for Marketing
- Conduct live campaign demonstrations and practical workshops.
- Develop training materials, presentations, assignments, and assessments.
- Track student performance and provide feedback.
- Guide students in portfolio building, resume preparation, and interview readiness.
- Stay updated with the latest digital marketing trends and algorithm updates.
- Support placement and career guidance activities.
Required Skills
- Strong knowledge of SEO, SEM, PPC, and Social Media Marketing.
- Hands‑on experience with Google Ads, Meta Ads, GA4, and Search Console.
- Knowledge of Canva, WordPress, and marketing automation tools.
- Excellent communication and presentation skills.
- Ability to simplify technical concepts for learners.
- Strong mentoring and classroom management skills.
Qualification
- Bachelor's Degree in Marketing, Business, IT, or related field.
- Digital Marketing Certifications (Google Ads, GA4, Meta Blueprint, HubSpot) preferred.
- Prior training or teaching experience is an added advantage.
Student Projects for Digital Marketing Training
Beginner Level Projects
- SEO Audit of a Website
- Keyword Research for a Local Business
- Google Business Profile Optimization
- Social Media Content Calendar Creation
- Blog Writing & On-Page SEO Optimization
Intermediate Level Projects
- Google Ads Search Campaign Setup
- Meta Ads Lead Generation Campaign
- Landing Page Creation using WordPress
- Email Marketing Campaign using Mailchimp
- Google Analytics Dashboard & Reporting
Advanced Level Projects
- Complete Digital Marketing Strategy for a Startup
- E-commerce Marketing Campaign
- Lead Generation Funnel Design
- Marketing Automation Workflow
- Performance Marketing Campaign with ROI Analysis
- Competitor Analysis & Growth Strategy
- YouTube Marketing Campaign
- Integrated SEO + PPC + Social Media Project
- AI-Powered Content Marketing Project
- Live Client Project with Monthly Reporting & Optimization.