Digital Marketing Trainer

upGrad; Coimbatore District; On-site; INR 300,000 - 550,000; Full time

Job summary

upGrad is seeking a dynamic Digital Marketing Trainer to deliver a structured, hands-on program for students. You will guide learners through core concepts, tools, and real-world applications, ensuring practical understanding and career readiness.

The role requires 2+ years of hands-on digital marketing experience, strong communication, and the ability to translate complex topics into clear, actionable lessons. Join a dynamic teaching environment focused on industry-relevant outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of hands-on Digital Marketing experience.
• Prior teaching/training experience is a plus.

Responsibilities

• Deliver engaging and structured training sessions per curriculum.
• Cover modules: SEO, Paid Ads, Analytics, SMM and more.
• Conduct practical demonstrations and tool-based learning sessions.
• Design and assign hands-on exercises, projects, and case studies.
• Track student progress and provide feedback.
• Conduct assessments and evaluations to measure learning outcomes.
• Mentor students on industry best practices and career readiness.
• Stay updated with trends, tools, and algorithm changes.

Skills

SEO

Paid campaigns

Web analytics

Communication

Presentation

Mentoring

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a

structured, hands-on training program. The trainer will be responsible for guiding students

through core digital marketing concepts, tools, and real-world applications, ensuring they

Key Responsibilities

• Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum
• Cover key modules including:
  • Digital Marketing Fundamentals & Channels
  • Competitive Analysis & Strategy
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Paid Advertising (Google Ads, Social Ads)
  • Analytics & Performance Tracking
• Conduct practical demonstrations and tool-based learning sessions
• Design and assign hands-on exercises, projects, and case studies
• Track student progress and provide continuous feedback
• Conduct assessments, quizzes, and evaluations to measure learning outcomes
• Mentor students on industry best practices and career readiness
• Stay updated with the latest trends, tools, and algorithm changes in digital

marketing

Required Skills & Expertise

• Strong understanding of:
  • SEO (On-page, Off-page, Technical)
  • Paid Campaigns (Google Ads, Facebook Ads)
  • Web Analytics (Google Analytics or equivalent tools)
• Ability to explain complex concepts in a simple and structured manner
• Hands-on experience with digital marketing tools and platforms
• Strong communication and presentation skills

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Prior teaching/training experience is a plus

Experience

• 2+ years of hands-on experience in Digital Marketing
• Experience in training, mentoring, or conducting workshops preferred
• Completion of the curriculum within defined timelines
• Improved student understanding and practical application skills
• Student readiness for internships/jobs in digital marketing
• Creation of student projects and portfolios

Soft Skills

• Excellent communication and interpersonal skills
• Ability to engage and manage a classroom effectively
• Strong mentoring and problem-solving approach
• Adaptability and learner-centric mindset

Success Metrics

• Student engagement and attendance
• Assessment and project performance
• Practical implementation of concepts by students
• Feedback from students and stakeholders

Why This Role?

• Opportunity to shape future digital marketing professionals
• Work on a structured, industry-relevant curriculum
• High impact role with direct student outcomes
• Dynamic and interactive teaching environment