Digital Marketing Strategist

Technaureus Info Solutions Pvt. Ltd.; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Technaureus Info Solutions Pvt. Ltd. is seeking a Digital Marketing Strategist to own growth marketing initiatives and build predictable systems for qualified B2B leads.

You will collaborate with leadership, sales, and delivery teams to define data-driven strategies that drive business growth. The role focuses on strategic thinking and ownership of the complete customer acquisition funnel across domestic and international markets, using a mix of Google, LinkedIn, Meta, SEO, content marketing,

Qualifications

• Must have strong growth marketing mindset for B2B SaaS, ERP, software or IT services.
• Experience building data-driven marketing strategies and lead generation systems.
• Proven ability to manage domestic and international campaigns.

Responsibilities

• Develop and execute growth marketing strategy for global markets.
• Build quarterly and annual marketing roadmaps and scalable acquisition systems.
• Own KPIs, optimize performance, and improve ROAS and CPL.

Skills

Growth Marketing

B2B Marketing

Performance Marketing

Digital Marketing

Google Ads

LinkedIn Ads

Meta Ads

SEO

Content Marketing

Email Marketing

Marketing Automation

CRM

CRO

Google Analytics

A/B Testing

Lead Generation

AI Marketing Tools

Job description

Technaureus is a leading digital transformation company specializing in ERP consulting, AI solutions, custom software development, enterprise mobility, cloud solutions, and business automation. We help organizations across industries improve operational efficiency through innovative technology solutions.

As we continue to expand globally, we are looking for a Digital Marketing Strategist who can build and scale our marketing engine while driving measurable business growth.

About the Role

This is not a traditional marketing role.

We are looking for a strategic thinker who can take ownership of Technaureus' complete growth marketing initiatives and build predictable systems for generating qualified B2B leads.

You will work closely with leadership, sales, business development, and delivery teams to develop data-driven marketing strategies that contribute directly to business growth.

Key Responsibilities

• Develop and execute the company's growth marketing strategy
• Build quarterly and annual marketing roadmaps
• Create scalable customer acquisition systems
• Define KPIs and optimize marketing performance
• Own the complete customer acquisition funnel

Lead Generation

Generate qualified B2B leads through:

• Google Ads
• LinkedIn Advertising
• Meta Ads
• SEO
• Content Marketing
• Email Marketing
• YouTube Marketing
• Affiliate Marketing
• Referral Marketing
• WhatsApp Marketing
• Influencer Marketing
• Organic Social Media
• Events & Webinars
• Partnerships
• Community Marketing

Target both domestic and international markets.

Performance Marketing

• Improve conversion rates
• Reduce Cost per Lead (CPL)
• Improve Return on Ad Spend (ROAS)
• Conduct A/B testing
• Monitor campaign performance and analytics

Marketing Analytics

Track and optimize:

• Customer Acquisition Cost (CAC)
• Cost per Lead (CPL)
• Conversion Rates
• Marketing ROI
• Revenue Attribution
• Organic Traffic
• Website Performance

Required Skills

• Growth Marketing
• B2B Marketing
• Performance Marketing
• Digital Marketing
• Google Ads
• LinkedIn Ads
• Meta Ads
• SEO & SEM
• Content Marketing
• Email Marketing
• Marketing Automation
• CRM
• Conversion Rate Optimization (CRO)
• Google Analytics
• A/B Testing
• Lead Generation
• AI Marketing Tools

Preferred Experience

• 4+ years of marketing experience
• Proven experience generating qualified B2B leads
• Experience marketing SaaS, ERP, software, technology, IT services, or consulting businesses
• Experience targeting business owners, CXOs, and enterprise customers
• Experience managing both domestic and international campaigns

At Technaureus, you'll have the opportunity to shape the future of marketing within a fast-growing digital transformation company.

You'll work on global campaigns, collaborate with experienced technology professionals, experiment with modern AI tools, and build marketing strategies that directly influence business growth.

If you're passionate about solving growth challenges and delivering measurable results, we'd love to hear from you.

Experience: 2-4 Years

Job Type: Full Time