Digital Marketing, Star Plus (Consultant)

Jio Star; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Jio Star is seeking a Digital Marketing Consultant to manage social media for Star Plus shows. The role involves leading social media communication, driving campaign execution, and integrating current trends into strategies.

The ideal candidate should have 4-5 years of experience in social media management working with consumer brands, alongside creative instincts. A graduate or postgraduate in Marketing or Communications is preferred.

This is a 6-month role based in Mumbai.

Qualifications

• 4-5 years of experience handling social media mandates.
• Experience with consumer-facing brands or digital/creative agencies.
• Strong creative instincts and ability to think socially.

Responsibilities

• Lead day-to-day social media communication for Star Plus shows.
• Drive digital campaign planning and execution.
• Track social/content trends and integrate them into strategies.

Skills

Social media management

Digital campaign execution

Creative writing

Understanding of trends

Familiarity with Instagram and Facebook

Education

Graduate or Postgraduate in Marketing/Communications/Media

Job description

## Digital Marketing, Star Plus (Consultant)Applylocations: Mumbaiposted on: Posted Yesterdayjob requisition id: JR10318**Key Responsibilities** Lead day-to-day social media communication for Star Plus shows (copy, creatives, posts, reels, etc.). Drive digital campaign planning and execution with internal teams and external agencies. Manage always-on social media content and ensure cultural and brand tonality. Track social/content trends and proactively integrate them into platform strategy. Provide qualitative creative feedback (visuals, captions, hooks, edits). Support influencer and talent-driven content initiatives Work with media and digital partners to drive campaign reach and performance Edit, review and refine social content based on trends and platform performance**What we’re looking for*** 4–5 years of experience handling social media mandates* Experience with consumer-facing brands or digital/creative agencies* Strong creative instincts—ability to write and think socially* Comfort working at the pace and creative rigour of Star Plus* Very strong understanding of Instagram, Facebook and short-form content culture**Nice to have*** Familiarity with entertainment content / pop culture* Experience with digital performance, optimization, platform dashboards* Experience working with talent/influencers is a plus**Education*** Graduate or Postgraduate preferred (Marketing/Communications/Media)**Role Duration** 6-Months