Associate Director - Content Marketing, Colors

Jiostar; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ColorsApply in Mumbai is looking for an Associate Director of Content Marketing to lead end-to-end launch and sustenance campaigns across TV, print, OOH and digital, grounded in strong consumer insights and creative excellence.

You will translate consumer behavior into sharp marketing plans, track performance, refresh campaigns, and collaborate with Digital, Graphics, Sales and Distribution. AI tools will be used to speed ideation, copywriting, and GTM decks.

Qualifications

• 7–9 years of experience in Marketing / Brand / Communications / Advertising / Media
• Bachelor’s / Master’s degree in Marketing or related discipline
• Strong consumer-first thinking and ability to convert insights into actionable plans
• Experience with 360-degree campaigns across TV, Digital, Print, OOH
• Interest and understanding of Hindi GEC audience

Responsibilities

• Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH and on-ground.
• Translate consumer behavior into sharp marketing strategies and track performance.
• Lead sustenance planning to maintain slot health, audience engagement, and show visibility; refresh campaigns as needed.
• Collaborate with internal teams (Digital, Graphics, Content, Traffic, Sales, Distribution) and external agencies for seamless execution.
• Leverage AI tools to optimise pitch development, copywriting, GTM decks, and presentations.

Skills

Consumer-first thinking

360-degree campaigns

Creative sensibility

Hindi GEC audience

Digital and social marketing

TV viewership metrics

Education

Bachelor’s / Master’s degree in Marketing or related discipline

Job description

## Associate Director - Content Marketing, ColorsApplylocations: Mumbaiposted on: Posted Todayjob requisition id: JR10104**About the role:**This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by strong consumer insights, creative excellence, and media effectiveness. **Roles and Responsibilities:*** Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Drive timely execution of promos, creatives, internal branding, and campaign rollouts.* Consumer Insight & Performance Orientation: Translate consumer behavior, cultural insights, and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows.* Sustenance & Portfolio Management: Lead proactive sustenance planning to maintain slot health, audience engagement, and show visibility. Ensure regular creative refreshes, platform visibility, and integrated solutions across the Colors ecosystem.* Cross-Functional Collaboration: Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales, and Distribution. Coordinate with external creative, media, production, and research agencies for seamless execution.* Innovation & AI Usage: Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks, and presentations. Drive efficiency, speed, and quality improvements through smart use of technology.**Skills and Attributes:*** Strong consumer-first thinking with ability to convert insights into effective marketing plans* Experience working on 360-degree marketing campaigns (TV, Digital, Print, OOH, PR)* High creative sensibility with strong execution rigour* Interest and understanding of Hindi GEC and audience behavior* Working knowledge of digital and social media marketing* Basic understanding of TV viewership metrics (GRPs, Reach, TSV)**Education & Experience**:* Bachelor’s / Master’s degree in Marketing or related discipline* 7–9 years of experience in Marketing / Brand / Communications / Advertising / Media