Assistant Manager - Platform Marketing, Digital

Jio Star; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Jio Star in Gurugram is seeking an Assistant Manager for Platform Marketing. This position focuses on leading lifecycle marketing campaigns across Singapore, Canada, and the UK, utilizing channels like Email, Push Notifications, and WhatsApp.

The ideal candidate will have an MBA and 3-4 years of marketing experience. Responsibilities include managing campaign operations and optimizing digital platform campaigns to ensure successful executions across various markets.

Qualifications

• 3-4 years in marketing experience.
• Strong understanding of email marketing platforms.
• Familiarity with Push, In-App, SMS, and WhatsApp channels.

Responsibilities

• Lead end-to-end execution of Lifecycle Marketing campaigns.
• Manage Email marketing operations and campaigns.
• Optimize Push Notifications and In-App Messaging campaigns.

Skills

CRM/Lifecycle Marketing

Email marketing operations

Data-driven mindset

Campaign execution

Education

Any MBA graduate

Job description

## Assistant Manager - Platform Marketing, DigitalApplylocations: Gurugram - Star Center: Mumbai - OUCtime type: Full timeposted on: Posted Todayjob requisition id: JR11983**Job Summary** To lead LCM marketing. To execute & optimise digital platform campaigns. This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp. **Key Responsibilities*** End-to-end execution of Lifecycle Marketing (LCM) campaigns.* Email marketing operations and campaign management.* Support migration and platform transition activities through November 2026.* Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.* Audience segmentation, targeting, and campaign analysis.* Support growth and experimentation initiatives across HSI and Wave4 markets.* Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.**Skills & Attributes for success*** Hands-on experience in CRM/Lifecycle Marketing.* Strong understanding of email marketing platforms and campaign execution.* Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.* Data-driven mindset with strong execution capabilities.* Ability to independently manage day-to-day campaign operations.**Preferred Education & Experience**Any MBA graduate. 3-4 years in marketing### About UsPerched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.