Manager - Digital Marketing, Digital

Jio Star; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Unlimited leave

No dress code

Progressive work-life philosophy

Job summary

JioStar is seeking a Manager for Content Commerce to lead our evolving content commerce ecosystem within the Mumbai team. You will drive user adoption, engagement and business growth for integrated on-platform and off-platform shopping experiences inside the streaming app.

The role demands 5–6 years in digital marketing, strong ROI focus, budget management and the ability to translate complex campaigns into clear leadership presentations.

Qualifications

• 5–6 years of professional experience in digital marketing or related field.
• Strong ROI focus with experience in lead-based or performance-based campaigns.
• Experience managing large-scale digital marketing budgets.
• Proficiency in analytics, attribution, and measurement tools.

Responsibilities

• Lead Content Commerce initiatives within JioHotstar, coordinating with On-platform, Digital, Analytics, Product, and Comms teams.
• Develop and execute go-to-market plans for new integrations across platforms.
• Analyze performance metrics (views, conversions, ROI) and optimize campaigns.

Skills

ROI-driven marketing

Budget management

Analytics

Presentation skills

Cross-functional collaboration

Tools

AppsFlyer

DCM

Job description

## Manager - Digital Marketing, DigitalApplylocations: Mumbai - OUCposted on: Posted Todayjob requisition id: JR12059Job Description –Manager, Content CommerceDepartment: Off-Platform MarketingLocation: Mumbai Role OverviewJioHotstar is seeking a high-caliber, strategic thinker to lead our pioneering Content Commerce ecosystem. Content commerce is our vision to bring digital entertainment and instant shopping together. Instead of making users leave the app to buy something, we are building a seamless experience where they can interact and make purchases—like ordering food—directly within the JioHotstar interface while watching their favorite content.As the Manager for Content Commerce, you will be the central owner driving user adoption, engagement, and business growth for these integrated experiences.Responsibilities* Content Commerce includes integration of multi-category product purchase destinations within our streaming app. This role requires project management across multiple internal/external stakeholders like On-platform, Digital, Comms, Analytics, Product, etc to ensure targets are met* This role requires a strong basic understanding of broader marketing levers, so as to build a cohesive GTM for every new integration. It also requires extensive experience in Off-platform/Digital marketing.* Off Platform lever involves setting overall performance strategy based on success metrics such as views, conversion, ROI, with a strong focus on measurable outcomes. It involves working closely with internal stakeholders including Media agencies, Publishers, Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworksExperience & Skillset* 5–6 years of professional experience, especially in digital marketing* Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems* Hands-on experience managing large-scale digital marketing budgets* Exposure to running campaigns using both first-party and third-party data* Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)* Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line* Highly proficient in translating complex campaign strategies and performance reports into clear, compelling presentations (slide decks) and detailed planning documents for leadership and cross-functional teams.* Experience in funnel analytics - candidates must have experience in conducting platform deepdives, identifying drop offs, transactional behaviours & help in crafting retention strategies (using on-platform and off-platform techniques)## Our Culture & Benefits* Our Culture: We are customer-obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand-in-hand, and we invest heavily in each other's growth.* Perks: Unlimited leave, a progressive work-life philosophy, no dress code, and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!### About UsPerched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.