Digital Marketing Specialist- Apeejay Stya Group

Apeejay Stya Group; Gurugram District; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Apeejay Stya Group seeks a senior digital marketing leader to drive admissions-focused campaigns across paid and organic channels. You will own the end-to-end funnel, optimize conversions, and lead ROI-focused activities in a fast-paced education sector environment.

The role requires extensive experience in SEO/SEM, analytics, and marketing automation, with a track record of lead generation for admissions. Collaboration with CRM and content teams will be essential.

Qualifications

• Expertise in SEO, SEM, Google Ads, Meta Ads and LinkedIn Ads.
• Expertise in Google Analytics, Search Console, and marketing automation tools.
• Familiarity with technology and AI sector in marketing.
• Proven track record in digital marketing and driving revenue.
• Experience in lead generation and admissions-driven campaigns.
• Strong analytics and data-driven decision making.
• Knowledge of education sector dynamics, especially K12 marketing.

Responsibilities

• Admissions-focused digital strategy aligned with enrollment targets.
• Lead paid campaigns across Google, Meta and LinkedIn ads.
• Optimize CPL, CPA, CTR and lead quality; run A/B tests.
• Collaborate with CRM/Admissions for lead tracking and analytics.
• Drive organic growth via SEO and content; strengthen brand.
• Develop landing pages and conversion journeys; report ROI.

Skills

SEO

SEM

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Search Console

Marketing automation

Tools

Google Analytics

Search Console

Marketing automation tools

Job description

About:

The Apeejay Stya Group is a social commitment in the pursuit of excellence in education. It comprises the Apeejay Education Society and the Apeejay Stya University. All Apeejay Stya institutions are guided by the vision of Dr Stya Paul, Founder Chairman, Apeejay Education Society, based on value‑based holistic education focusing on acquiring thinking skills and learning for life. It encompasses a vision that is truly global and is driven by innovative techniques, progressive curricula, and state‑of‑the‑art infrastructure.

Role & responsibilities:

• Admissions-Focused Digital Strategy
• - Work closely with Admissions teams to align campaigns with enrollment targets
• - Strengthen the end-to-end admissions funnel (awareness lead conversion)
• - Ensure high-quality lead generation and conversion optimization
• - Drive urgency and buzz during peak admission cycles
• Performance Marketing & Lead Generation
• - Lead paid campaigns across Google Ads, Meta Ads, LinkedIn Ads
• - Drive inorganic lead generation with strong ROI focus
• - Optimize CPL, CPA, CTR, conversion rate, and lead quality
• - Execute A/B testing and landing page optimization
• - Collaborate with CRM/Admissions teams for lead tracking
• Organic Growth & Brand Building
• - Strengthen organic lead generation via SEO and content
• - Enhance brand image and digital presence
• - Create campaigns that drive engagement and visibility
• - Lead content strategy and storytelling initiatives
• Website, SEO & Conversion Optimization
• - Improve website performance and conversion journeys
• - Enhance SEO rankings and organic traffic
• - Develop landing pages aligned with admissions goals
• Analytics, ROI & Reporting
• - Track campaign performance and ROI
• - Present insights and dashboards to management
• - Optimize budgets based on performance data
• Innovation & Growth Initiatives
• - Leverage AI and automation tools
• - Explore new channels for lead generation
• - Benchmark against industry best practices

Skills and Competencies Required:

• Expertise in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
• Expertise in Google Analytics, Search Console, and marketing automation tools.
• Familiarity with the technology and AI sector, understanding its influence on marketing.
• Expertise in digital marketing with a proven track record in driving revenue.
• Expertise in digital marketing, SEO, SEM, and social media campaigns. Proven track record of lead generation and admissions-driven campaigns.
• Strong analytical and data-driven decision-making skills.
• Familiarity with education sector dynamics, especially K12 marketing cycles.

Experience:

8-15 years of proven experience in managing digital marketing functions, preferably in the education sector.

Salary is not a constrain for a right candidate.