Digital Marketing Specialist

Egnoto; Jaipur; On-site; INR 1,200,000 - 2,160,000; Full time

Job summary

Egnoto is seeking a Digital Marketing Specialist to lead and scale our digital strategy across India, UK, and US markets. The role focuses on brand visibility, lead generation, and revenue through performance marketing, SEO, social media, content, analytics, and AI-driven marketing.

The candidate will manage large budgets, drive ROI, and collaborate with Sales, Product, Design, and Tech teams. On-site location is Jaipur, India, with 4+ years of experience preferred.

Qualifications

• 4–10+ years of experience in Digital Marketing / Growth Marketing / Performance Marketing
• Proven experience managing large marketing budgets and high-performance campaigns
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, Social Media, CRM, and Analytics
• Experience with B2B, B2C, SaaS, E-commerce, or Technology businesses
• Strong understanding of AI-powered marketing and emerging search trends
• Experience in managing and developing marketing teams
• Strong analytical, strategic, leadership, and communication skills
• Experience working with India, UK, and US markets will be preferred.

Responsibilities

• Develop and execute the overall digital marketing and growth strategy aligned with business goals.
• Lead and mentor teams across Performance Marketing, SEO, Social Media, Content, CRM, and Marketing Automation.
• Manage and optimize large marketing budgets with a strong focus on ROI, ROAS, CAC, CPL, CPA, and conversions.
• Plan and scale campaigns across Google Ads, Meta, YouTube, LinkedIn, Affiliates, and other relevant platforms.
• Develop and oversee SEO strategies for service-based, product-based, e-commerce, and SaaS businesses.
• Drive content marketing, social media, PR, email marketing, and brand-building initiatives.
• Use analytics tools such as GA4, Google Search Console, Looker Studio, and CRM dashboards to track performance and identify growth opportunities.
• Develop strategies for international markets, particularly India, UK, and US.
• Work closely with Sales, Product, Design, and Technology teams to improve lead quality and conversion.

Skills

Strategic leadership

Team management

Budget management

Performance marketing

SEO

Social media

Content marketing

Analytics

AI marketing

Tools

GA4

Google Search Console

Looker Studio

CRM dashboards

Google Ads

Meta Ads

LinkedIn Ads

Job description

DO NOT APPLY IF YOU ARE LOOKING FOR WFH OPPORTUNITY.

DO NOT APPLY IF YOU DON'T HAVE MINIMUM 5 YEARS OF RELEVANT EXPERIENCE.

Digital Marketing Specialist

Location: Jaipur, Rajasthan – On-site

Experience: 4+ Years

Employment Type: Full-Time

About the Role

We are looking for an experienced Digital Marketing Specialist to lead and scale our digital marketing strategy across India, UK, and US markets. The ideal candidate will be responsible for driving brand visibility, lead generation, customer acquisition, and revenue through performance marketing, SEO, social media, content, analytics, and AI-driven marketing strategies.

Key Responsibilities

• Develop and execute the overall digital marketing and growth strategy aligned with business goals.
• Lead and mentor teams across Performance Marketing, SEO, Social Media, Content, CRM, and Marketing Automation.
• Manage and optimize large marketing budgets with a strong focus on ROI, ROAS, CAC, CPL, CPA, and conversions.
• Plan and scale campaigns across Google Ads, Meta, YouTube, LinkedIn, Affiliates, and other relevant platforms.
• Develop and oversee SEO strategies for service-based, product-based, e-commerce, and SaaS businesses.
• Drive content marketing, social media, PR, email marketing, and brand-building initiatives.
• Use analytics tools such as GA4, Google Search Console, Looker Studio, and CRM dashboards to track performance and identify growth opportunities.
• Develop strategies for international markets, particularly India, UK, and US.
• Work closely with Sales, Product, Design, and Technology teams to improve lead quality and conversion.

AI & Emerging Digital Marketing

• Develop and implement AI-enabled marketing strategies and workflows.
• Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, and other AI platforms for research, content, campaign planning, personalization, and automation.
• Explore AI-powered SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to improve visibility across traditional and AI-based search.
• Use AI for campaign optimization, customer insights, content ideation, creative generation, and marketing automation.
• Stay updated with emerging AI and digital marketing trends and identify opportunities for business growth.

Required Skills & Experience

• 4–10+ years of experience in Digital Marketing / Growth Marketing / Performance Marketing.
• Proven experience managing large marketing budgets and high-performance campaigns.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, Social Media, CRM, and Analytics.
• Experience with B2B, B2C, SaaS, E-commerce, or Technology businesses.
• Strong understanding of AI-powered marketing and emerging search trends.
• Experience in managing and developing marketing teams.
• Strong analytical, strategic, leadership, and communication skills.
• Experience working with India, UK, and US markets will be preferred.

Key KPIs

• Marketing ROI / ROAS
• CAC, CPL & CPA
• Organic Traffic & SEO GrowthConversion Rate
• Marketing-Sourced Revenue
• Brand Visibility & Digital Growth
• Team Performance & Productivity

Ideal Candidate

We are looking for a strategic and hands-on digital marketing leader who can build a strong marketing function, manage teams and budgets, drive measurable growth, and effectively leverage AI, automation, data, and emerging digital channels to achieve business objectives.