Associate - Digital Marketing (On Contract)

PNG Jewellers; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

PNG Jewellers is seeking a digital marketing professional to develop and execute campaigns for luxury jewelry. You will manage content across social media, email, and the website, while analyzing performance to optimize results and maintain brand standards.

Collaborate with creative and product teams, coordinate with agencies, stay abreast of industry trends, and support SEO/SEM strategies to drive visibility and traffic.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven digital marketing experience, preferably in luxury goods or jewelry.
• Strong knowledge of Google Analytics, SEO, SEM, and social media marketing.

Responsibilities

• Develop and execute digital marketing campaigns tailored to the luxury goods and jewelry market.
• Manage and optimize content across digital platforms including social media, email marketing, and company website.
• Analyze campaign performance metrics and apply insights for continuous improvement.
• Collaborate with creative and product teams to produce engaging marketing materials upholding brand standards.
• Coordinate with external agencies and vendors to ensure timely and effective campaign delivery.
• Monitor trends and innovations in digital marketing and luxury goods to implement best practices.
• Assist in managing digital advertising budgets and ensuring efficient resource allocation.
• Support SEO and SEM strategies to enhance online visibility and traffic.

Skills

Digital marketing

Data analysis

Brand-consistent messaging

Written and verbal communication

Team collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

SEO

SEM

Social media platforms

Content management systems

Job description

Role & responsibilities

• Develop and execute digital marketing campaigns tailored to the luxury goods and jewelry market.
• Manage and optimize content across various digital platforms including social media, email marketing, and company website.
• Analyze campaign performance metrics and apply insights for continuous improvement.
• Collaborate with creative and product teams to produce engaging marketing materials that uphold brand standards.
• Coordinate with external agencies and vendors to ensure timely and effective campaign delivery.
• Monitor trends and innovations in digital marketing and the luxury goods industry to implement best practices.
• Assist in managing digital advertising budgets and ensuring efficient allocation of resources.
• Support SEO and SEM strategies to enhance online visibility and traffic.

Preferred candidate profile

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, preferably within the luxury goods or jewelry industry.
• Strong understanding of digital marketing tools and platforms including Google Analytics, SEO, SEM, and social media marketing.
• Excellent written and verbal communication skills with a focus on formal and brand-consistent messaging.
• Ability to analyze data and derive actionable insights to optimize marketing performance.
• Creative mindset with attention to detail and strong organizational skills.
• Ability to work collaboratively within a team environment and manage multiple projects simultaneously.
• Proficiency in using digital content management systems and marketing software.