Digital Marketing Specialist

Raisunsoft Solutions (P) Limited; Chennai District; On-site; INR 300,000 - 500,000; Full time

Job summary

A dynamic digital marketing agency in Chennai is looking for a creative Digital Marketing Specialist to join their team. The role involves managing campaigns, creating engaging content, and analyzing performance metrics. Ideal candidates should have 1 to 2 years of experience in digital marketing, strong skills in various marketing tools like Google Ads and Google Analytics, and excellent communication abilities. This full-time position offers opportunities for growth and collaboration within a fast-paced environment.

Qualifications

• 1 to 2 years of experience in digital marketing or related field.
• Proficiency in various digital marketing tools and platforms.
• Strong writing and graphic design skills preferred.

Responsibilities

• Assist in the development and optimization of digital marketing campaigns.
• Create engaging content for digital platforms.
• Manage and grow the company's social media presence.
• Implement and monitor SEO strategies.
• Develop and execute email marketing campaigns.
• Analyze performance data to track campaign effectiveness.
• Conduct market research for insights on trends and opportunities.
• Collaborate with team members for integrated marketing efforts.

Skills

Digital marketing tools proficiency

Writing and content creation skills

Analytical skills

Excellent communication

Creativity

Tools

Google Ads

Facebook Ads

Google Analytics

Content Management Systems (CMS)

Canva

Adobe Creative Suite

Job description

Digital Marketing Specialist

• Job Type: Full Time
• Experience: 1 to 2 years of experience

We are seeking a creative and results‑driven Digital Marketing Specialist with 1 to 2 years of experience to join our marketing team. The ideal candidate will have hands‑on experience with various digital marketing channels and strategies, and a passion for driving online engagement and conversions.

Responsibilities

• Campaign Management: Assist in the development, execution, and optimization of digital marketing campaigns across various channels including social media, email, PPC, SEO, and content marketing.
• Content Creation: Create engaging and relevant content for digital platforms such as blog posts, social media updates, email newsletters, and website content.
• Social Media Management: Manage and grow the company’s social media presence. Develop and schedule posts, engage with followers, and analyze social media performance metrics.
• SEO: Implement and monitor SEO strategies to improve organic search rankings. Conduct keyword research, optimize website content, and track performance using tools like Google Analytics.
• Email Marketing: Develop and execute email marketing campaigns, including newsletters and promotional emails. Monitor open rates, click‑through rates, and other key metrics to improve campaign effectiveness.
• Analytics and Reporting: Analyze digital marketing performance data to track campaign effectiveness and ROI. Prepare regular reports and provide actionable insights to improve future marketing efforts.
• Market Research: Conduct market research to identify trends, opportunities, and competitor activities. Use insights to inform digital marketing strategies and tactics.
• Collaboration: Work closely with other team members and departments to ensure cohesive and integrated marketing efforts.

Qualifications, Skills & Experience

• Experience: 1 to 2 years of experience in digital marketing or a related field.
• Technical Skills: Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads, Google Analytics, and content management systems (CMS).
• Content Skills: Strong writing and content creation skills. Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Analytical Skills: Ability to analyze data and generate insights to drive marketing decisions.
• Communication: Excellent verbal and written communication skills.
• Creativity: A creative mindset with the ability to generate innovative marketing ideas and strategies.