Digital Marketing Specialist

Searce Inc; Pune District; On-site; INR 2,000,000 - 2,800,000; Full time

Job summary

Searce Inc in Pune, India seeks a revenue-owning forward-deployed solver to drive AI-powered marketing transformation across client engagements. You will own growth outcomes, orchestrate digital campaigns, and work closely with sales and practice teams to optimize LTV/CAC and overall profitability.

The role demands 3–5 years in performance marketing or MarTech consulting, with a strong emphasis on data integrity and scalable growth strategies.

Qualifications

• 3–5 years in performance marketing, growth hacking, or MarTech consulting
• Proven capability to drive net-new services business (SaaS or Agency-side)
• Client-facing tech acumen with complex pre-sales or growth strategy experience

Responsibilities

• Design and execute end-to-end digital campaigns, owning campaign quality and profitability.
• Lead with data-driven attribution and AI models to demonstrate business impact.
• Architect full-funnel growth solutions and manage revenue closure.
• Collaborate with sales, content, and practice teams to align campaigns with GTM plays.

Skills

Growth engineering

Revenue ownership

Data integrity storytelling

Process-first growth

Evlos-driven experimentation

AI-native fluency

Modern MarTech DNA

Tools

CDPs (Segment/mParticle)

GA4

BigQuery

Vertex AI for Marketing

Job description

Modern tech solutions advisory & 'futurify' consulting as a Searce Principal fds ('forward deployed solver') with revenue accountability from net-new accounts & intelligent client business outcomes responsibility.

What are we looking for

Real solver?

Solver? Absolutely. But not the usual kind. We're searching for the architects of the audacious & the pioneers of the possible. If you're the type to dismantle assumptions, re-engineer 'best practices,' and build solutions that make the future possible NOW, then you're speaking our language.

• Improver. Solver. Futurist.
• Great sense of humor.
• 'Possible. It is.' Mindset.
• Compassionate collaborator. Bold experimenter. Tireless iterator.
• Natural creativity that doesn't just challenge the norm, but solves to design what's better. Thinks in systems. Solves at scale.

This Isn't for Everyone. But if you're the kind who questions why things are done a certain way—and then identifies 3 better ways to do it,we'd love to chat with you.

Your Mission: The Role

Solving for better.

You are a revenue-owning, outcome-delivering forward-deployed solver (fds), directly driving AI-powered marketing transformation from first principles within your portfolio of strategic client engagements. You'll be a Directly Responsible Individual (DRI) for orchestrating transformative marketing outcomes with client stakeholders—reimagining how brands acquire, engage, and retain customers by relentlessly questioning the status quo.

Let's be clear: this is not a typical "agency" role where you pitch a creative campaign and move on. At Searce, you get into the weeds of the MarTech stack, data pipelines, and algorithmic bidding, leading with a process-first mindset as our fellow engineers evlos (solve differently) intelligent growth outcomes. You remain 100% accountable for the growth strategies proposed, the revenue closed, and the actual LTV/CAC improvements realized.

Your Responsibilities

What you will wake up to solve:

• Paid Media & Demand Generation: Build and manage automated email marketing workflows, nurture sequences, and lifecycle campaigns using HubSpot (preferred). Maintain strict CRM hygiene (nomenclature, segmentation, contact management) and collaborate with sales/content to design outbound email cadences for events and lead gen.
• GA4, SEO, AEO, GEO & Organic Growth: Drive technical SEO, AEO, and GEO strategies (audits, on-page, keyword research, backlink strategy). Monitor/report on organic trends and domain authority. Own GA4 setup, tracking, reporting, and cross-channel attribution modeling.
• Inbound & Outbound Lead Generation: Design and execute inbound strategies via SEO, paid media, landing page optimization, and gated content. Support outbound efforts by building prospect lists, coordinating with SDR/BDR teams, and continuously identifying new growth channels to expand Searce's digital footprint.
• Collaboration & Strategy Alignment: Partner closely with sales, content, and practice teams to align digital campaigns with GTM plays. Own the digital marketing calendar, budget execution, and stay current on emerging platform updates and growth strategies.

The DNA of a 'Searcian'

Superpowers we value:

• The 'happier' core: happier-at-heart (humble, adaptable, positive, passionate, innovative, excellence-minded, responsible) and happier-in-action.
• Thinks like a founder. Acts like an owner.
• Always in Beta: Relentless curiosity. Openness to learn, un-learn, and re-learn.
• Real Optimist: Views all setbacks as opportunities. Believes in truth over comfort. Ideas over titles. Learning over knowing.
• Embraces chaos with calm. Evolves faster than the market.
• The 'evlos' Mindset: Solver-core, real improver, under-promises & over-delivers, brings authentically original thinking, process-first, AI-second, and operates as a relentless super-learner.

Functional Skills

• Growth Engineering & Revenue Ownership: Architects full-funnel solutions while owning deal closure, campaign quality, and profitability.
• CMO Storytelling with Data Integrity: Translates complex attribution and AI models into tangible business impact.
• Process-First Growth: Reimagines marketing organizations by exposing manual inefficiencies and designing automated, intelligent processes.
• Evlos-Driven Experimentation: Applies Searce's iterative methodology to test fast, fail cheap, and scale what works.
• AI-Native Fluency: Knows how to leverage LLMs for content velocity, GenAI for creative testing, and predictive modeling for churn prevention.
• Modern MarTech DNA: Applied expertise in CDPs (Segment/mParticle), Attribution (MMM/MTA), GA4, and BigQuery.
• Cloud-Capable Marketer: Proven impact through Cloud-led marketing solutions (e.g., Vertex AI for Marketing).
• Product-Mindset: Designs for scalable growth engines, not one-off seasonal campaigns.

Experience & Relevance

• Consulting/Growth Pedigree: 3–5 years in performance marketing, growth hacking, or MarTech consulting, successfully leading digital transformation for major brands.
• Commercial Leadership: Proven capability to drive net-new services business (SaaS or Agency-side).
• Client-Facing Tech Acumen: 8+ years as a trusted advisor in pre-sales or growth strategy roles, independently shaping complex technical proposals.

Bonus Points (you'll thrive if you have)

• Entrepreneurial Mindset: Built your own brand or scaled a startup from 0–1.
• Large Scale Transformation: Led growth for $1Bn+ enterprises involving complex multi-touch attribution.
• Default to Build: You'd rather write a SQL query to find an insight than wait for a report.
• Impact over Optics: You care more about the conversion rate than how pretty the slide looks.