#### Digital Marketing & SEO Executive##### Pragmatic Solutions* Coimbatore#### DescriptionAbout Pragmatic SolutionsPragmatic Solutions is a technology services company specializing in IT consulting, software development, and digital transformation solutions. The organization delivers customized enterprise applications, cloud services, and data-driven solutions to help businesses scale efficiently and optimize operations through modern technologies.Job SummaryPragmatic Solutions is looking for a Digital Marketing & SEO Executive to support and execute multi-channel digital marketing initiatives. The role focuses on improving online visibility, organic search performance, lead generation, and campaign effectiveness through SEO, SEM, social media, email marketing, and content strategies.Key ResponsibilitiesPlan, execute, and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing channelsConduct keyword research, competitor analysis, and SEO audits to improve website rankingsPerform on-page, off-page, and technical SEO optimizationMonitor and analyze campaign performance using Google Analytics and Google Search ConsoleTrack KPIs such as traffic, rankings, engagement, conversions, and ROICollaborate with content, design, and development teams to create SEO-friendly content and landing pagesOptimize digital assets to align with business goals and branding guidelinesStay updated with the latest SEO trends, search engine algorithm updates, and digital marketing best practicesRequired QualificationsEducationAny Graduate / Any PostgraduateExperience0 to 1 year of experience in Digital Marketing or SEO (Freshers with hands-on knowledge can apply)Required SkillsStrong understanding of SEO (On-page, Off-page & Technical)Knowledge of Digital Marketing concepts and strategiesExperience with Google Analytics and Search ConsoleFamiliarity with SEM and online advertising basicsUnderstanding of content marketing and social media marketingPreferred SkillsExperience with keyword research tools (SEMrush, Ahrefs, etc.)Basic knowledge of HTML, website structure, and CMS platformsAbility to interpret data and provide actionable insightsSoft SkillsAnalytical and problem-solving mindsetStrong communication and collaboration skillsAbility to manage multiple tasks and deadlinesResult-oriented and eager to learnKey SkillsDigital Marketing • SEO • SEM • Google Analytics • Search Console • Content Marketing • Social Media Marketing • Keyword Research • Online Marketing • Campaign Management#### Role and Responsibilities* Key Responsibilities Plan, execute, and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing channels Conduct keyword research, competitor analysis, and SEO audits to improve website rankings Perform on-page, off-page, and technical SEO optimization Monitor and analyze campaign performance using Google Analytics and Google Search Console Track KPIs such as traffic, rankings, engagement, conversions, and ROI Collaborate with content, design, and development teams to create SEO-friendly content and landing pages Optimize digital assets to align with business goals and branding guidelines Stay updated with the latest SEO trends, search engine algorithm updates, and digital marketing best practices| Designation | : | Digital Marketing & SEO Executive || Work experience | : | 0 - 1 |### Skills: