Digital Marketing Specialist

Passio Communications; Ernakulam; On-site; INR 350,000 - 620,000; Full time

Job summary

Passio Communications is seeking a Digital Marketing Specialist for an on-site role in Kochi. You will plan, execute, and optimize campaigns across multiple platforms, while managing social media channels and content calendars to boost brand awareness.

You will analyze data, prepare performance reports, and collaborate with designers, content creators, and account managers to align campaigns with client goals and brand strategy. On-site work in Kochi is required.

Qualifications

• 3+ years of digital marketing experience.
• Experience across multiple platforms and campaigns.
• Strong social media and brand engagement skills.
• Ability to interpret analytics and report KPIs.
• Excellent communication and collaboration with teams.
• Experience with Google Analytics, Meta Business Suite, and ads platforms.
• On-site Kochi, ability to manage multiple projects.

Responsibilities

• Plan, execute, and optimize digital campaigns.
• Manage social media channels and content calendars.
• Oversee paid and organic campaigns to grow brand awareness.
• Monitor analytics and prepare performance reports.
• Collaborate with designers, content creators, and account managers.
• Keep up with platform trends and maintain brand messaging.

Skills

Digital Marketing

Social Media Marketing

Web Analytics

Campaign Planning

Content Calendar Management

Communication Skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Meta Business Suite

Google Ads

Social Ads Platforms

Job description

Company Description

Passio Communications is a 360-degree integrated marketing agency where passion and innovation drive every branding and marketing initiative. The team brings together digital marketing specialists, branding experts, and creative strategists to help clients grow and differentiate their brands. Operating across Dubai, the UAE, and Kerala, Passio delivers solutions ranging from custom web design and UI/UX to logo and packaging design. The agency focuses on crafting impactful marketing materials, digital campaigns, and web experiences that elevate online presence and business performance. Passio positions itself as a long-term growth partner committed to turning ambitious branding ideas into measurable success stories.

Role Description

The Digital Marketing Specialist is a full-time, on-site role based in Kochi, focused on planning, executing, and optimizing digital campaigns for diverse clients. In this position, the specialist manages social media channels, designs content calendars, and oversees paid and organic campaigns to build brand awareness and engagement. The role involves monitoring web and campaign analytics, preparing performance reports, and recommending data-driven improvements. The specialist collaborates closely with designers, content creators, and account managers to align digital marketing activities with brand strategy and client goals. Daily responsibilities also include staying updated on platform trends, managing online reputation, and ensuring consistent brand messaging across all digital touchpoints.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution across multiple platforms.
• Atleast 3+ Years Experience in Digital Marketing,Social Media Handling.
• Candidates should possess skills in Social Media Marketing, with experience managing brand presence, content calendars, and engagement strategies.
• Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and optimize campaigns based on performance insights.
• Candidates should possess excellent Communication skills for collaborating with internal teams and presenting results to clients.
• Relevant experience with tools such as Google Analytics, Meta Business Suite, and ad platforms (Google Ads, social ads) is highly beneficial.
• A background in marketing, communications, or a related field, and prior agency or multi-brand experience, will be an advantage.
• Ability to work on-site in Kochi, manage multiple projects, and adapt quickly to evolving digital trends.