Digital Marketing Specialist

BMW KUN Exclusive - Tamil Nadu; Chennai District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

BMW access to vehicles

Elite media team

Fast-paced environment

Job summary

BMW KUN Exclusive is seeking a Digital Marketing Specialist to drive performance beyond impressions. You will manage large-scale paid media campaigns, optimize for ROI/ROAS, and turn data into actionable insights.

The role requires hands-on expertise with Google Ads and Meta Ads, budget management of ₹3 Crore+ annually, and strong analytics to report fortnightly and monthly results. You’ll collaborate with creative, CRM, sales, and agency partners to shape automotive digital campaigns,

Qualifications

• 3+ years in Digital/Performance Marketing.
• Hands-on in Google Ads & Meta Ads.
• Experience managing ₹3 Crore+ annual digital media budgets.
• Strong knowledge of Search, Performance Max, Display, YouTube, Lead Gen & Remarketing campaigns.
• Expertise in CPL, CPC, CTR, CPM, Conversion Rate, ROI/ROAS & budget optimization.
• Experience with GA4, Google Tag Manager, Search Console & conversion tracking.
• Strong understanding of Meta Pixel, audience segmentation, retargeting & attribution.
• Proficiency in Excel/Google Sheets and performance dashboards.
• Ability to prepare and present structured fortnightly and monthly performance reports.
• Strong analytical skills to translate data into actionable recommendations.
• Experience coordinating with creative, CRM, sales and agency teams.

Responsibilities

• Manage large-scale paid media campaigns with a data-driven approach.
• Develop and optimize campaigns across Search, Display, YouTube, and social channels.
• Monitor budgets and performance metrics; drive ROI/ROAS improvements.
• Prepare fortnightly and monthly performance reports for stakeholders.
• Coordinate with creative, CRM, sales and agency teams to align on goals.

Skills

Google Ads

Meta Ads

Campaign optimization

Analytics

Excel/Sheets

Reporting

Lead generation

Remarketing

Attribution

Audience segmentation

Conversion tracking

Cross-functional coordination

Education

Bachelor’s in Marketing or related field

Tools

Google Tag Manager

Google Analytics

Job description

BMW KUN Exclusive is looking for a Digital Marketing Specialist who understands performance beyond impressions and clicks — someone who can turn media investments into measurable business outcomes.

If you’re data-driven, performance-focused and experienced in managing large-scale paid media campaigns, we’d like to hear from you.

What we’re looking for:

• 3+ years of experience in Digital / Performance Marketing
• Hands-on expertise in Google Ads & Meta Ads
• Experience managing ₹3 Crore+ annual digital media budgets
• Strong understanding of Search, Performance Max, Display, YouTube, Lead Generation & Remarketing campaigns
• Expertise in CPL, CPC, CTR, CPM, Conversion Rate, ROI/ROAS & budget optimization
• Experience with GA4, Google Tag Manager, Search Console & conversion tracking
• Strong understanding of Meta Pixel, audience segmentation, retargeting & attribution
• Strong command of Excel / Google Sheets and performance dashboards
• Ability to prepare and present structured fortnightly and monthly performance reports
• Strong analytical skills with the ability to convert campaign data into actionable recommendations
• Experience coordinating with creative, CRM, sales and agency teams

What will set you apart?

Experience in automotive, luxury, premium retail or high-value lead generation, along with an ability to independently manage campaigns, budgets and performance optimisation.

This isn't just about running ads. We're looking for someone who can own performance, question the numbers, identify opportunities and continuously improve digital efficiency.

Experience: 3+ Years

Work Type: In-House - 6 Days/Week

About Us

Since its inception, KUN has developed an exceptional reputation for excellence in automotive retail and distribution. BMW KUN Exclusive is the exclusive dealer for BMW across Tamil Nadu and runs world class 4S (Sales, Service, Spares, Systems) facilities across the state. Trusted by many proud owners and adding more to the BMW family, BMW KUN Exclusive continues to remain committed in setting high benchmarks in sales and after sales in the luxury automotive sector.

Why Join Us

• Access to BMW! Drive, film, and experience some of the world’s finest luxury vehicles.
• Work on high-profile automotive campaigns that set new benchmarks in luxury marketing.
• Be part of an elite media team shaping the future of KUN BMW digital presence.
• An exciting, fast-paced work environment where creativity meets precision.

If you're a performance-driven digital marketer who can turn data into measurable results, optimize high-impact campaigns, and manage significant media investments with precision, we'd love to hear from you.