Digital Marketing Specialist

Veranda RACE; Chennai; In loco; INR 446.000 - 781.000; Tempo pieno

Descrizione del lavoro

Veranda RACE in Tamil Nadu is seeking a Performance Marketing Lead to drive student lead generation and admissions for TNPSC, Banking, SSC, Railway, and UPSC courses. You will plan, execute, and optimize campaigns across Google Ads and Meta, build and refine funnels, and coordinate with admissions to improve lead quality.

You'll analyze performance using Google Analytics and Zoho CRM, monitor spend vs leads, and report on CPL, CVR, and ROI.

Competenze

• 2–3 years hands-on experience with Google Ads and Meta Ads.
• Experience in lead generation campaigns.
• Ability to analyze campaigns and optimize CPL and CVR.

Mansioni

• Plan, execute, and optimize performance marketing campaigns (Google Ads, YouTube, Display, Meta) to generate student leads.
• Build and manage end-to-end funnels including forms, course launches, and webinar promotions.
• Coordinate with telecalling/admissions to improve lead quality and conversion.
• Track performance with Google Analytics and CRM data; report spend, leads, CPL, and ROI; share actionable insights.
• Collaborate with design/content teams on ad creatives, hooks, and landing pages to ensure messaging aligns with student audiences.

Conoscenze

Google Ads

Meta Ads

Lead generation

Landing page optimization

Campaign analytics

Strumenti

Zoho CRM

Descrizione del lavoro

(Performance Marketing - Lead Generation & Campaign Execution)

Role Objective

Drive student lead generation and admissions for Veranda RACE courses (TNPSC, Banking, SSC, Railway, UPSC) through effective performance marketing campaigns and funnel optimization.

Key Responsibilities

1. Performance Marketing (Primary Role)

• Plan, execute, and optimize campaigns on:
• Google Ads (Search, YouTube, Display)
• Meta Ads Manager
• Generate leads for multiple courses and locations
• Continuously improve:
• Cost per Lead (CPL)
• Conversion Rate (CVR)
• Perform keyword research, audience targeting, and A/B testing

2. Campaign & Funnel Management

• Build and manage end-to-end funnels:
• Form structure and conversion improvements
• Course launches
• Webinar/event promotions (as one of the channels, not the only focus)

3. Lead Quality & Conversion Focus

• Coordinate with telecalling/admissions team to improve lead quality
• Analyze:
• Optimize campaigns based on actual business outcomes (not just leads)

4. Analytics & Reporting

• Track and analyze performance using:
• Google Analytics
• CRM tools (Zoho or similar)
• Monitor daily metrics:
• Spend vs Leads
• CPL vs Target
• Campaign performance by course & geography
• Share insights and improvement recommendations

5. Creative & Execution Support

• Work with design/content teams on:
• Ad creatives
• Video hooks
• Landing page content
• Ensure messaging aligns with target audience (students, job aspirants)

Key KPIs

• Cost per Lead (CPL)
• Lead Volume (Daily/Monthly targets)
• Campaign ROI

Required Skills

• 2-3 years of hands-on experience in:
• Google Ads & Meta Ads
• Strong understanding of:
• Lead generation campaigns
• Basic knowledge of:
• Landing page optimization
• Campaign analytics

Preferred Profile

• Experience in EdTech / coaching / training industry
• Familiarity with Tamil Nadu/Kerala/Karnataka market
• Ability to think beyond leads and focus on admissions