Digital Marketing Specialist

Foiwe Info Global Solutions

Bengaluru

On-site

INR 450,000 - 750,000

Full time

14 days+

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Benefits offered by this job

Diverse clients

Forward thinking team

Career growth

Flexible environment

Job summary

Foiwe Info Global Solutions in Bengaluru is seeking a Digital Marketing Specialist to plan, execute and optimize multi-channel campaigns across LinkedIn, Google and social platforms.

You will collaborate with design, content and sales teams, analyze analytics, and deliver reports and dashboards to improve ROI and lead generation.

This role offers a full-time on-site position with opportunities for growth in a dynamic tech-focused environment.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
2–4 years of hands-on Digital Marketing experience in IT services or consulting.
Proven experience managing digital campaigns across platforms (LinkedIn, Google, Meta).
Strong understanding of SEO, SEM and performance marketing metrics.

Responsibilities

Plan, execute and optimize multi-channel digital marketing campaigns to increase brand visibility and lead generation.
Manage and grow social media channels through engaging content and community interaction.
Monitor and analyze web analytics and campaign performance data to derive insights and improve ROI.
Collaborate with internal teams (design, content, sales) to align marketing initiatives with business goals.
Develop and manage paid ad campaigns on Google, LinkedIn and Meta platforms.
Create reports and dashboards to track KPIs and present actionable insights.
Stay updated with emerging trends, tools and best practices in digital marketing.

Skills

Social media marketing

Google Ads

SEO/SEM

Marketing automation

Content strategy

Web analytics

Branding

Data reporting

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Tag Manager

Search Console

Zoho Social

Hootsuite

Buffer

Mailchimp

HubSpot

Zoho CRM

Apollo.io

Job description

About This Role

This is a full‑time on‑site role located in Bengaluru for a Digital Marketing Specialist at Foiwe. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products. Day‑to‑day tasks include managing social media accounts, analyzing web analytics, conducting online marketing activities and ensuring effective communication across various digital platforms.

Qualification

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field
2–4 years of hands‑on experience in Digital Marketing, preferably in IT services or consulting
Proven experience managing digital campaigns across multiple platforms (LinkedIn, Google, Meta, etc.)
Strong understanding of SEO, SEM and performance marketing metrics

Responsibilities

Plan, execute and optimize multi‑channel digital marketing campaigns to increase brand visibility and lead generation
Manage and grow social media channels through engaging content and community interaction
Monitor and analyze web analytics and campaign performance data to derive insights and improve ROI
Collaborate with internal teams (design, content, sales) to align marketing initiatives with business goals
Develop and manage paid ad campaigns on Google, LinkedIn and Meta platforms
Create reports and dashboards to track key performance indicators (KPIs) and present actionable insights
Stay updated with emerging trends, tools and best practices in digital marketing

Preferred Candidate Profile

Highly creative with a passion for data‑driven marketing and innovation
Strong analytical thinker with the ability to interpret numbers into strategy
Excellent written and verbal communication skills
Self‑motivated, detail‑oriented, and able to manage multiple projects simultaneously
Prior experience in B2B or technology‑driven industries will be an advantage
Hands‑on experience with digital marketing and analytics tools such as Google Analytics, Tag Manager and Search Console
Proficient in using social media management platforms like Zoho Social, Hootsuite or Buffer for planning and performance tracking
Experience in marketing automation and CRM tools including Mailchimp, HubSpot and Zoho CRM
Familiarity with lead generation and outreach tools such as Apollo.io for campaign execution and audience targeting

Perks and Benefits

Work with a diverse portfolio of clients in the tech industry, gaining exposure to innovative projects
Be part of a forward‑thinking team that values creativity, collaboration and continuous learning
Competitive salary and benefits with opportunities for growth and professional development
A supportive, flexible and inclusive work environment that fosters innovation

Key Skills