Paid Media (PPC) Strategist

MyAdvice; Bengaluru; On-site; INR 8,604,000 - 14,340,000; Full time

Job summary

MyAdvice is seeking a seasoned Digital Marketing Strategist (Paid Media) to lead client-facing PPC initiatives in the healthcare space. The role demands expert-level Google Ads, Facebook Ads, and strategic thinking, with hands-on execution and the ability to communicate value to clients.

You will manage cross-functional campaigns, optimize landing pages with Unbounce, and report insights using Whatagraph, GTM, and Looker Studio, while ensuring compliance with healthcare advertising guidelines.

Qualifications

• 5+ years of experience in PPC management, campaign development, and optimization.

Responsibilities

• Lead virtual, face-to-face calls with U.S.-based clients, building trust through performance insights, strategic recommendations, and transparent communication
• Develop and manage high-performing Google Ads and Facebook Ads campaigns focused on lead generation for elective healthcare practices
• Conduct keyword research, audience targeting, budget allocation, and A/B testing to maximize campaign ROI
• Use Whatagraph to create and deliver insightful performance reports, highlighting KPIs, trends, and actionable takeaways
• Create and optimize landing pages using Unbounce, including custom code implementation and troubleshooting
• Navigate and manage Zendesk ticketing workflows for internal collaboration, task resolution, and client support

Skills

PPC management

Google Ads

Facebook Ads

Client communication

English fluency

Tools

Google Ads Editor

Google Analytics

GTM

Looker Studio

Unbounce

Zendesk

Whatagraph

Job description

If you are seeking to work hard and pursue excellence, then you might be right for our team! We are seeking a seasoned and results-driven Digital Marketing Strategist (Paid Media) also designated internally as PPC Strategist to join our high-performance digital marketing team. This is a client-facing, leadership-level role that demands expert-level knowledge in Google Ads, strategic thinking, hands-on execution, and deep familiarity with elective medical advertising. The ideal candidate has not only mastered PPC platforms, but also understands how to communicate value to clients, resolve campaign challenges, and uncover new growth opportunities.

Key Responsibilities

• Lead virtual, face-to-face calls with U.S.-based clients, building trust through performance insights, strategic recommendations, and transparent communication
• Develop and manage high-performing Google Ads and Facebook Ads campaigns focused on lead generation for elective healthcare practices
• Conduct keyword research, audience targeting, budget allocation, and A/B testing to maximize campaign ROI
• Use Whatagraph to create and deliver insightful performance reports, highlighting KPIs, trends, and actionable takeaways
• Create and optimize landing pages using Unbounce, including custom code implementation and troubleshooting
• Navigate and manage Zendesk ticketing workflows for internal collaboration, task resolution, and client support

Client Relationship & Growth

• Clearly communicate campaign challenges and setbacks, including platform limitations, tracking issues, or disapprovals, and propose solutions to de-escalate concerns
• Identify and articulate wins and upsell opportunities, including service add-ons, budget increases, or expansion into new platforms
• Act as a strategic partner and educator, empowering clients to understand campaign performance and platform nuance

Compliance & Ad Policy Management

• Navigate and manage Google Ads appeals and ad disapprovals, working with platform reps as needed
• File necessary medical certifications and documentation for regulated treatments
• Adapt speculative or experimental campaigns (e.g., stem cell therapy, PRP, compounded medications) to comply with advertising guidelines without compromising impact

Technical & Analytical Proficiency

• Implement advanced tracking through Google Tag Manager, ensuring pixel accuracy, event tracking, and CRM integration
• Maintain precise UTM parameters, conversion goals, and cross-platform tracking
• Work closely with design and dev teams to align landing page structure with ad messaging

Minimum Requirements

• 5+ years of experience in PPC management, campaign development, and optimization
• Proven experience managing at least $250,000/year in Google Ads spend
• Background in elective medical advertising: plastic surgery, ophthalmology, dental, or medical weight loss
• Advanced knowledge of Google Ads features (Performance Max, smart bidding, custom audiences)
• Strong Facebook Ads management skills
• Fluent in spoken and written English with a general American accent
• Available to work a full U.S. PST daytime shift

Proficient with

• Google Ads Editor, Google Analytics, GTM, Looker Studio
• Whatagraph for reporting
• Unbounce for landing page creation and script editing
• Zendesk for ticketing, documentation, and client support management

Preferred Qualifications

• Google Ads and Meta Blueprint certifications
• Familiarity with HIPAA-compliant tools and call tracking platforms
• Experience using marketing CRMs (e.g., HubSpot, HighLevel)
• Previous agency experience servicing U.S.-based healthcare clients

MyAdvice

\"We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process, we will catch excellence.\" — Vince Lombardi

MyAdvice helps medical, dental, and legal practices grow more efficiently. Our Success Center brings marketing, automation, and business insights into one platform so clients can convert more opportunities, improve their operations, and generate measurable returns on their investment.

We’ve spent more than 20 years evolving alongside the practices we serve, from our roots in digital marketing to a broader platform focused on sustainable business growth. We’re building a company for the next stage of that journey, and we’re looking for people who want to help shape it.

Our culture is grounded in grit, accountability, curiosity, and continuous improvement. We set ambitious goals, speak honestly about what’s working and what isn’t, and expect people to take ownership of outcomes. In return, you’ll have room to contribute ideas, develop your skills, and make a visible impact on our clients and our company.

We also believe stronger teams are built from different perspectives and experiences. If the role interests you but you don’t meet every listed qualification, we still encourage you to apply. We care about what you’ve accomplished, how you think, and your willingness to learn.