Digital Marketing/ Social Media Executive

CTA Apparels; Dadri; On-site; INR 350,000 - 600,000; Full time

Job summary

DAKAUZ is seeking a Digital Marketing Social Media Executive to elevate its online presence and drive growth across channels. You will manage social accounts, craft engaging content, and coordinate influencer collaborations to strengthen brand reach and conversions.

The role blends creativity with analytics, requiring hands-on execution, trend awareness, and collaboration with designers and teams across marketing and e-commerce. Noida-based, full-time opportunity.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–5 years of digital marketing or social media experience.
• Familiarity with Instagram, Facebook, and content scheduling tools.
• Ability to analyze performance metrics and optimize campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Manage and grow social media accounts (Instagram, Facebook).
• Create captions, visuals, reels, and promotional content.
• Coordinate influencer outreach and campaigns.
• Support digital campaigns and track KPIs.
• Oversee e-commerce and Shopify content updates.

Skills

Social media management

Content creation

Influencer marketing

Brand communication

Campaign analysis

Education

Bachelor's degree in Marketing

Tools

Canva

Video editing

Shopify

Social media tools

Job description

WE'RE HIRING | DIGITAL MARKETING & SOCIAL MEDIA EXECUTIVE

Company: DAKAUZ
Location: Trustline Tower, Sector 3, Noida
Experience: 1-5 Years
Employment Type: Full-Time

About DAKAUZ

DAKAUZ is more than a clothing brand its an expression of identity, confidence, and personal style. Rooted in clean design and attention to detail, our collections combine everyday functionality with elevated aesthetics.

Were building a brand that connects with modern consumers through distinctive fashion, engaging storytelling, and a seamless digital shopping experience.

Role Overview

We are looking for a creative, proactive, and results-driven Digital Marketing Social Media Executive to strengthen DAKAUZ’s online presence and support business growth across digital channels.

The ideal candidate will be responsible for social media management, content creation, influencer marketing, digital campaign coordination, customer engagement, and e-commerce support. This role requires a blend of creativity, analytical thinking, and strong execution skills.

Key Responsibilities

1. Social Media Management

• Manage and grow DAKAUZ’s social media accounts, including Instagram and Facebook.
• Plan and maintain a monthly content calendar.
• Create, schedule, and publish engaging posts, reels, stories, and other platform-specific content.
• Monitor trends, competitor activity, and audience engagement to identify growth opportunities.
• Track social media performance and prepare regular reports on reach, engagement, and follower growth.

2. Content Creation & Brand Communication

• Develop creative content ideas aligned with DAKAUZ’s brand identity and marketing objectives.
• Create compelling captions, reels, stories, graphics, and promotional content.
• Coordinate with designers, photographers, and content creators to execute campaigns.
• Maintain consistency in brand voice, visual identity, and messaging.
• Use tools such as Canva and video editing applications to support content production.

3. Influencer Marketing & Collaborations

• Identify and connect with relevant fashion influencers and content creators.
• Coordinate influencer outreach, negotiations, product gifting, briefs, and deliverables.
• Manage influencer campaigns from planning through execution.
• Build long-term relationships with creators to increase brand awareness and engagement.
• Evaluate campaign performance based on reach, engagement, content quality, and conversions.

4. Digital Marketing & Paid Campaigns

• Assist in planning and executing digital marketing campaigns across relevant platforms.
• Support paid social media advertising through creative coordination, campaign monitoring, and performance analysis.
• Track key marketing metrics, including website traffic, engagement, click-through rates, and conversions.
• Identify opportunities to improve campaign effectiveness and return on advertising spend.
• Stay updated on digital marketing trends, platform updates, and industry best practices.

5. E-Commerce & Shopify Management

• Manage day-to-day website and Shopify operations.
• Update product listings, descriptions, images, pricing, and collections.
• Coordinate product launches, promotional offers, and merchandising activities.
• Monitor product availability, inventory updates, and order-related information.
• Support website improvements to enhance customer experience and increase conversions.

6. Customer Engagement & Support

• Respond to customer queries, comments, and direct messages across digital platforms.
• Provide accurate information about products, sizing, availability, and orders.
• Coordinate with relevant teams to resolve customer complaints and concerns.
• Gather customer feedback and identify opportunities to improve the shopping experience.

7. Website & Performance Optimization

• Update website banners, landing pages, promotional content, and product information.
• Ensure consistency between website content, social media campaigns, and brand communication.
• Identify opportunities to improve website navigation, mobile usability, and product discovery.
• Monitor digital performance and recommend improvements based on insights and customer behavior.

Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• 1–5 years of experience in digital marketing, social media management, content creation, or influencer marketing.
• Working knowledge of Instagram, Facebook, and social media management tools.
• Familiarity with Canva, video editing tools, and content scheduling platforms.
• Basic understanding of paid advertising, digital analytics, and campaign performance metrics.
• Hands-on knowledge of Shopify or other e-commerce platforms is preferred.
• Strong written and verbal communication skills.
• Excellent organizational, creative, and problem-solving abilities.
• Attention to detail, willingness to learn, and the ability to manage multiple priorities.
• An interest in fashion, lifestyle, branding, and e-commerce is an advantage.