Digital Marketing Executive

Siddharth Baid; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Daha Dimon Group in Mumbai is seeking a Digital Marketing Executive to lead social media for our jewellery brands. You will plan content, run campaigns across Instagram, Facebook, LinkedIn, and other platforms, and help grow luxury branding with a focus on qualified inquiries and sales.

The role requires hands-on management of paid ads on Meta and Google, content creation with our design team, and data-driven optimization of campaigns.

Qualifications

• Proven experience in Digital Marketing / Social Media Marketing.
• Strong knowledge of Meta Ads, Google Ads, SEO, and social media growth strategies.
• Understanding of lead generation and performance marketing.
• Experience in luxury, fashion, or jewellery branding is preferred.
• Knowledge of Instagram growth strategies and audience engagement techniques.
• Basic understanding of Canva, Photoshop, or video editing tools is an added advantage.
• Ability to work independently and meet deadlines.
• Strong communication, creativity, and analytical skills.

Responsibilities

• Manage and grow Instagram, Facebook, LinkedIn, and other social media platforms for all group brands.
• Plan, schedule, and publish engaging daily content.
• Maintain consistent luxury branding and visual identity across all platforms.
• Create monthly content calendars and campaign strategies.
• Run and optimize paid ad campaigns on Meta (Instagram/Facebook) and Google.
• Generate genuine leads and customer inquiries through targeted digital marketing campaigns.
• Increase brand awareness, engagement, and website traffic.
• Focus on continuous follower growth with organic and paid marketing strategies.
• Track campaign performance, ROI, reach, and engagement metrics.
• Coordinate with the design team for creatives, reels, stories, banners, and promotional campaigns.
• Suggest trend-based content ideas to improve engagement and visibility.
• Write engaging captions, ad copies, and promotional content.
• Analyze social media insights and campaign data regularly.
• Implement strategies for higher engagement and audience retention.
• Stay updated with current social media trends, influencer marketing, and jewellery industry trends.

Skills

Digital Marketing

Social Media Marketing

Meta Ads

Google Ads

SEO

Lead Generation

Performance Marketing

Luxury Branding

Jewellery Branding

Instagram Growth

Canva

Photoshop

Video Editing

Independent Work

Communication Skills

Creativity

Analytical Skills

Tools

Canva

Photoshop

Video Editing Tools

Job description

Digital Marketing Executive

Company: Daha Dimon Group

Brands Under the Group:

Daha Dimon - Parent Company

Zona Creation - Jewellery Manufacturing Unit

Eraya - Silver Jewellery E-commerce Platform

About the Role

We are looking for a creative and performance-driven Digital Marketing Executive to manage and grow the digital presence of our jewellery brands. The ideal candidate should have strong knowledge of social media marketing, content strategy, paid campaigns, and audience engagement with a focus on generating genuine leads and continuous follower growth across all platforms.

This role requires someone who can independently handle social media marketing activities, build brand visibility, and create impactful digital campaigns that drive engagement, inquiries, and sales.

Key Responsibilities

Social Media Management

• Manage and grow Instagram, Facebook, LinkedIn, and other social media platforms for all group brands.
• Plan, schedule, and publish engaging daily content.
• Maintain consistent luxury branding and visual identity across all platforms.
• Create monthly content calendars and campaign strategies.

Digital Marketing & Lead Generation

• Run and optimize paid ad campaigns on Meta (Instagram/Facebook) and Google.
• Generate genuine leads and customer inquiries through targeted digital marketing campaigns.
• Increase brand awareness, engagement, and website traffic.
• Focus on continuous follower growth with organic and paid marketing strategies.
• Track campaign performance, ROI, reach, and engagement metrics.

Content Creation & Creative Coordination

• Coordinate with the design team for creatives, reels, stories, banners, and promotional campaigns.
• Suggest trend-based content ideas to improve engagement and visibility.
• Write engaging captions, ad copies, and promotional content.

Performance & Growth

• Analyze social media insights and campaign data regularly.
• Implement strategies for higher engagement and audience retention.
• Stay updated with current social media trends, influencer marketing, and jewellery industry trends.

Requirements

• Proven experience in Digital Marketing / Social Media Marketing.
• Strong knowledge of Meta Ads, Google Ads, SEO, and social media growth strategies.
• Understanding of lead generation and performance marketing.
• Experience in luxury, fashion, or jewellery branding is preferred.
• Knowledge of Instagram growth strategies and audience engagement techniques.
• Basic understanding of Canva, Photoshop, or video editing tools is an added advantage.
• Ability to work independently and meet deadlines.
• Strong communication, creativity, and analytical skills.

Location - Andheri East

Time - 10 to 7

Working Days - Monday to Saturday