Digital Marketing Manager – Student Acquisition

YUGA AI; India; On-site; INR 300,000 - 500,000; Full time

Job summary

An AI-powered EdTech platform in India is seeking a Digital Marketing Manager to drive student lead generation and build scalable digital acquisition channels. You will plan, execute, and optimize digital campaigns, focusing on student leads and user acquisition. This hands-on role requires experience with paid campaigns, community building, and understanding of the Indian market. Join a dynamic team in a startup environment with a competitive salary package of 3-5 LPA plus ESOP.

Qualifications

• Proven track record of lead generation.
• Deep understanding of student/parent psychology in India.
• Experience with funnel building and landing page optimization.
• Comfortable working in an early-stage startup environment.

Responsibilities

• Plan and execute paid campaigns (Meta, Google, YouTube).
• Design and test student acquisition funnels.
• Build and grow WhatsApp/Telegram communities.
• Analyze daily metrics (CAC, conversion rate, retention).
• Execute low-budget, high-impact test campaigns.
• Collaborate with content team for reels and ad creatives.

Skills

Lead generation

Understanding of student/parent psychology in India

Funnel building

Landing page optimization

Working in early-stage startup

Job description

Yuga AI is an AI-powered EdTech platform building a next-generation AI Teacher with smart board learning, personalization, and multilingual teaching capabilities.

We are currently in the MVP and early growth stage, focused on school students (8th–12th) and competitive exam aspirants (NEET).

We are looking for a Digital Marketing Manager who can drive student lead generation and build scalable digital acquisition channels.

Role Description

You will be responsible for planning, executing, and optimizing digital campaigns to generate qualified student leads and drive user acquisition.

This is a hands‑on execution role in an early-stage startup environment.

Salary Package: 3-5 LPA + ESOP

Key Responsibilities

• Plan and execute paid campaigns (Meta, Google, YouTube)
• Design and test student acquisition funnels
• Build and grow WhatsApp/Telegram communities
• Analyze daily metrics (CAC, conversion rate, retention)
• Execute low-budget, high-impact test campaigns
• Collaborate with content team for reels and ad creatives

Required Skills

• Proven track record of lead generation
• Deep understanding of student/parent psychology in India
• Experience with funnel building & landing page optimization
• Comfortable working in early-stage startup environment