Digital Marketing Manager

ITS College Mohannagar; Ghaziabad District; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Dynamic education brand

Freedom to innovate

Collaborative environment

Influence student lives

Growth in digital technologies

Job summary

ITS College Mohannagar is seeking an AI Search, Digital Growth & Performance Marketing Manager to elevate the institute’s digital presence. You will own AI-powered search strategies, optimize the website, and craft content that drives student inquiries and admissions.

Ideal candidates will demonstrate 3–6 years of hands-on digital marketing, strong analytics, and a proven track record in visibility and lead generation across multiple channels.

Qualifications

• 3–6 years hands-on experience in digital growth/marketing.
• Strong analytical, technical, content and communication skills.
• Portfolio of campaigns/website work or SEO results.

Responsibilities

• Drive AI search and brand visibility across platforms.
• Optimize website with technical SEO and performance improvements.
• Create content marketing strategies including blogs and testimonials.
• Improve social media and YouTube visibility.
• Manage Google Business Profile and online reputation.
• Plan and optimize Google Ads and performance marketing campaigns.
• Lead generation and analytics to track ROI.
• Coordinate influencer and digital PR marketing efforts.

Skills

AI search tools

Technical SEO

Content marketing

Social media optimization

Google Ads

GA4 analytics

WordPress CMS

Lead generation

Brand visibility

Tools

Google Tag Manager

Structured data

WordPress

Job description

I.T.S. UG Campus, Mohan Nagar, Ghaziabad

We’re Hiring!

Join our team and make a real impact in shaping the future of our students!

Position: AI Search, Digital Growth & Performance Marketing Manager

Department: Marketing & Admissions

Experience: 3–6 Years

Preferred Background: Education / Digital Marketing Sector

Job Objective

To independently enhance the institute's digital brand visibility, discoverability across AI-powered search platforms, website performance, online reputation, social media reach, and quality student enquiries. The candidate must combine technical expertise, content strategy, AI search optimization, analytics and performance marketing to generate measurable admissions leads.

Key Responsibilities

• AI Search & Brand Visibility (ChatGPT, Gemini, Perplexity)
• Technical SEO & Website Optimization
• Content Marketing, Blogs & Student Testimonials
• Social Media & YouTube Optimization
• Google Business Profile & Online Reputation
• Google Ads & Performance Marketing
• Lead Generation & Analytics
• Influencer & Digital PR Marketing

Key Competencies Required

• Technical SEO, AEO & GEO
• Google Search Console, GA4, Google Tag Manager, Google Ads
• WordPress / CMS, website audit, structured data, basic HTML/CSS
• Social Media & YouTube SEO
• Conversion tracking & analytics
• AI tools (ChatGPT, Gemini, Perplexity)
• Content creation & storytelling
• Paid campaigns & lead attribution

Ideal Candidate Profile

• 3–6 years of hands-on experience in digital growth/marketing
• Strong analytical, technical, content & communication skills
• Ability to work independently with minimal supervision
• Proven track record of improving visibility, leads and conversions
• Portfolio of relevant campaigns / website work / SEO results

What We Offer

• Opportunity to work on a dynamic brand in the education sector
• Freedom to innovate and take ownership
• Collaborative and supportive work environment
• Chance to make a real difference in student lives
• Growth and learning in emerging digital technologies