Digital Marketing Manager

APPSeCONNECT Corp; New Town; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health & wellness benefits

Learning & development budget

Job summary

APPSeCONNECT Corp is seeking a Marketing Operations professional to own end-to-end lead generation, campaign coordination, and analytics across APPSeCONNECT and appse.ai. You will work with Sales to ensure smooth lead routing and drive pipeline contribution.

The role requires strong CRM experience, data reporting skills, and a track record of managing multi-channel campaigns with attention to detail and clear communication. A fast-paced SaaS environment with cross-functional collaboration awaits.

Qualifications

• Hands-on experience with marketing automation or CRM platforms such as HubSpot or Zoho.
• Experience building and maintaining multi-channel campaigns end-to-end.
• Proficiency in creating and analyzing reports in Excel/Google Sheets.
• Strong written communication for briefs and updates.
• Minimum 5 years in digital marketing, marketing operations, or campaign coordination.
• Understanding of MQLs, form conversions, lead scoring, and routing.

Responsibilities

• Coordinate landing pages, forms, and lead capture across APPSeCONNECT and appse.ai.
• Collaborate with Sales to ensure lead routing and handoff without delay.
• Own lead-generation tracking end-to-end (MQLs, form fills, pipeline contribution).
• Report marketing performance by channel and campaign, flag underperformance early.
• Maintain shared marketing calendar and ensure campaigns move through review without delays.
• Manage marketing tools and keep data clean and current.
• Coordinate with vendors/agencies on briefs, timelines, and deliverables.
• Oversee paid campaigns, email sends, and social scheduling across both product lines.
• Coordinate SEO and blog publishing calendars with content teams.

Skills

CRM tools

Excel/Sheets

Multi-channel campaigns

Clear written communication

Digital marketing (5 years)

Lead-gen funnel knowledge

Project management

Tools

HubSpot

Zoho

Job description

• Coordinate landing pages, forms, and lead capture setup across both APPSeCONNECT and appse.ai.
• Work with Sales to ensure lead routing and handoff happens without delay or drop-off.
• Own lead-generation tracking end-to-end — MQLs, form fills, and pipeline contribution by campaign.
• Report on lead-gen performance by channel and campaign, and flag underperformance early.

Marketing Operations & Process

• Own and maintain the shared marketing calendar across both APPSeCONNECT and appse.ai.
• Set up and run workflow/task tracking so campaigns move through review and approval without delays.
• Track marketing budgets and spend against plan, flagging variances before they become problems.
• Coordinate with external vendors and agencies — briefs, timelines, deliverables, invoicing.
• Administer marketing tools (CRM, automation platform, project trackers) and keep them clean and current.

Product-Line Coordination

• Sequence campaign launches across APPSeCONNECT and appse.ai to avoid channel clashes and audience fatigue.
• Ensure every asset follows the correct brand guidelines — APPSeCONNECT and appse.ai have distinct visual systems and voices.
• Act as the single point of coordination between content, design, and paid media across both product lines.
• Manage the operational side of paid campaigns, email sends, and social scheduling across both product lines.
• Coordinate SEO and blog publishing calendars with the content team.
• Liaise with freelancers and agency partners on execution timelines and quality checks.

Reporting & Analytics

• Build and maintain marketing performance dashboards spanning both product lines.
• Track KPIs and campaign ROI and report out to leadership on a regular cadence.
• Flag underperforming channels or campaigns early, with data to back it up.

Requirements

Must-Have Skills

• Hands‑on experience with a marketing automation or CRM tool (HubSpot, Zoho, or similar).
• Comfortable building reports and tracking data in Excel/Google Sheets.
• Experience coordinating multi‑channel campaigns end‑to‑end — not just executing one channel.
• Clear, precise written communication — briefs and updates that don't need a follow‑up to clarify.
• 5 years in digital marketing, marketing operations, or campaign coordination.
• Working knowledge of lead‑generation funnel mechanics — MQLs, form conversion, lead scoring, and routing.
• Strong project management and organizational skills — you keep multiple moving parts on track.

Nice to Have

• Familiarity with Google Ads, LinkedIn Ads, or GA4 reporting.
• Experience coordinating marketing across more than one product line or brand.
• Basic comfort in Canva or Figma for reviewing (not designing) creative assets.
• Experience owning or reporting on lead‑gen KPIs in a B2B SaaS environment.
• Direct exposure to two product‑line marketing motions running at once — rare breadth this early in a career.
• Full ownership of marketing operations — you'll build the system, not inherit a broken one.
• Health & wellness benefits, including medical insurance for you and your dependants.
• Learning & development budget for certifications, courses, and conferences.
• Direct visibility to marketing and TA leadership — your work gets seen and credited.
• A culture built on six pillars: Strategy, Creativity, Innovation, Perseverance, Quality, and Stability.