Digital Marketing Manager

Appex Innovation; Mumbai; Sur place; INR 450 000 - 750 000; Plein temps

Avantages offerts par ce poste

Medical insurance for employees

Wellness programs

Training and development programs

Résumé du poste

Appex Innovations in Mumbai is seeking a digital marketing professional to build, plan and implement the overall digital marketing strategy. You will manage e-marketing content, explore sales channels and drive traffic to the product website.

You will optimize the design, UX, content, run paid campaigns on social media, ensure brand consistency, measure ROI and KPIs, stay updated on trends and report on SEO and Google Analytics activities.

Qualifications

• Bachelor's degree in marketing or business is required.
• Strong command of digital marketing channels, including SEO, content marketing and analytics.
• Experience managing e-marketing content and social media campaigns.
• Proficiency with Adobe Creative Suite and CMS platforms.

Responsabilités

• Build, plan and implement the overall digital marketing strategy.
• Manage the strategy and development of e-marketing content and exploration of sales channels.
• Develop strategies that drive customers to the product website.
• Improve the design, UX, traffic, and content of the website.
• Create paid campaigns on social media platforms.
• Manage the content that the business posts to social media.
• Maintain consistent brand messaging throughout all platforms.
• Use advanced metrics to measure the success of a marketing campaign.
• Keep up to date on the latest social media trends.
• Stay up to date with the latest technology and best practices.
• Measure ROI and KPIs.
• Suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Build an inbound marketing plan.
• Research and forecast future sales and performance trends.
• Create email blast campaigns to target key customers.
• Research competitors and provide suggestions for improvement.
• Keep abreast with industry and market trends and best practices.

Connaissances

Digital marketing

Social media marketing

Content marketing

SEO/Analytics

Formation

Bachelor's degree in marketing or business

Outils

Adobe Creative Suite

Google Analytics

CMS

MS Office (Excel/Outlook/Word)

Description du poste

At Appex Innovations, we believe in the power of technology to transform healthcare, we believe in being nimble and in continual innovation, we believe that every customer is unique and we believe in listening to our clients. With our deep expertise in the health care domain, solid resource base, constant industry interface and the drive to be the best in the industry, we strive to provide services that re-define health care in the years to come. The secret to our success is Appex Innovations commitment to our people and our work. We thrive on teamwork, intelligence, and innovation. Our bright and energetic employees, hailing from over different parts of the world, share a passion for leading the way to improved healthcare outcomes. Together we work diligently to add value to our clients.

Job Description

• Build, plan and implement the overall digital marketing strategy
  
• Manage the strategy and development of e- marketing content and exploration of sales channels
  
• Develop strategies that drive customers to the product website
  
• Improve the design, UX, traffic, and content of the website
  
• Create paid campaigns on social media platforms
  
• Manage the content that the business posts to social media
  
• Maintain consistent brand messaging throughout all platforms
  
• Use advanced metrics to measure the success of a marketing campaign
  
• Keep up to date on the latest social media trends
  
• Stay up to date with the latest technology and best practices
  
• Measure ROI and KPIs
  
• Suggest activities for improving the quality of online content
  
• Track and measure SEO and Google Analytics metrics and provide reports
  
• Build an inbound marketing plan
  
• Research and forecast future sales and performance trends
  
• Create email blast campaigns to target key customers
  
• Research competitors and provide suggestions for improvement
  
• Keep abreast with industry and market trends and best practices
  

Requirements

• Bachelor's degree in marketing or business
  
• Proficient in photo and video editing software such as Adobe
  
• Deep knowledge of web design principles
  
• Proficient in MS Office Suite, including Outlook, Excel and Word.
  
• Ability to identify long term trends in data
  
• Experience working with a content management system
  

Medical insurance for employees

• Wellness programs, mental health support
  
• Training and development programs