Digital Marketing Manager

Unison International Consulting; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Unison International Consulting seeks an Assistant Manager Content & Digital Marketing to develop premium content for digital platforms, supporting luxury brand campaigns and travel retail initiatives. You will collaborate with merchandising, operations, and creative agencies to drive engagement and sales.

The role requires a strong portfolio in luxury content, SEO writing, and social media, with a focus on omnichannel storytelling for domestic and international audiences.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, English, Advertising, Digital Media, or a related field.
• Digital Marketing or Content Marketing certifications preferred.
• Portfolio of long-form and short-form content across digital channels.
• Experience in luxury retail, fashion, beauty, hospitality, aviation, travel retail, FMCG, or e-commerce preferred.

Responsibilities

• Develop engaging content for digital platforms including websites, blogs, emails, social media, and digital screens.
• Create content calendars aligned with campaigns, launches, and travel peaks.
• Ensure content reflects brand tone and luxury standards.
• Research trends to create relevant content across travel and luxury segments.
• Draft campaign copy for paid ads and CRM communications.
• Coordinate campaign execution with internal and external partners.
• Plan, write, publish social content, and monitor engagement.

Skills

Excellent English writing

SEO content writing

Social media content creation

Content strategy

Campaign planning

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, English, Advertising, Digital Media, or related field

Tools

WordPress

GA4

Canva

Adobe Creative Suite

Email marketing platforms

Microsoft Office

Job description

Role Purpose

The Assistant Manager Content & Digital Marketing is responsible for developing compelling, high-quality content that strengthens the luxury brand, engages travelers across digital platforms, and supports commercial campaigns. The role will work closely with merchandising, retail operations, brand partners, and creative agencies to deliver integrated content that enhances customer engagement, drives traffic, and supports sales across airport retail channels.

Key Responsibilities

1. Content Strategy & Development

• Develop engaging content for digital platforms, including websites, blogs, email campaigns, social media, digital screens, and promotional materials.
• Create content calendars aligned with business priorities, seasonal campaigns, new store launches, and travel peaks.
• Ensure all content reflects the brands tone, positioning, and luxury retail standards.
• Research travel, retail, luxury, beauty, fashion, gourmet food, liquor, and gifting trends to create relevant content.

2. Digital Campaign Support

• Create campaign copy for paid digital advertising, Google Ads, Meta campaigns, and CRM communications.
• Support product launches, promotions, festivals, and airport events with compelling storytelling.
• Coordinate campaign execution with internal stakeholders and external agencies.

3. Social Media Management

• Plan, write, and publish content across social media platforms.
• Develop engaging captions, short-form videos, stories, and campaign concepts.
• Monitor engagement and recommend improvements based on analytics and customer insights.

4. Website & SEO Content

• Write and update website content, landing pages, and product descriptions.
• Optimize content using SEO best practices to improve organic visibility.
• Ensure website content is current, accurate, and aligned with promotional campaigns.

5. Brand Partner Collaboration

• Coordinate with luxury and premium brand partners to create co-branded campaigns.
• Adapt global brand content for local airport retail audiences.
• Ensure compliance with brand guidelines and regulatory requirements.

6. Airport & In-store Communication

• Develop content for digital screens, in-store signage, promotional displays, and customer communications.
• Support omnichannel campaigns linking digital engagement with in-store experiences.

7. Email Marketing & CRM

• Draft emailers, newsletters, WhatsApp campaigns, and SMS communications.
• Create personalized content for customer segments and loyalty programmes.
• Support customer retention initiatives through engaging communication.

8. Analytics & Performance

• Track the performance of content across digital channels.
• Monitor engagement, website traffic, email metrics, and campaign performance.
• Recommend content improvements based on data and customer behaviour.

9. Agency & Stakeholder Management

• Coordinate with creative agencies, designers, photographers, videographers, and digital partners.
• Liaise with merchandising, operations, and retail teams to ensure timely content delivery.
• Maintain a content repository and ensure adherence to brand standards.

Key Performance Indicators (KPIs)

• Content delivery as per marketing calendar
• Website traffic and content engagement
• Social media engagement and follower growth
• Email open and click-through rates
• SEO performance and organic traffic growth
• Campaign content delivered on time
• Content quality and brand compliance
• Digital campaign support effectiveness
• Customer engagement metrics
• Stakeholder satisfaction

Qualifications

• Bachelors degree in Marketing, Mass Communication, Journalism, English, Advertising, Digital Media, or a related field.
• Certification in Digital Marketing, Content Marketing, SEO, or Google Analytics is preferred.

Experience

• 47 years of experience in content writing, digital marketing, or brand communications.
• Experience in luxury retail, fashion, beauty, hospitality, aviation, travel retail, FMCG, or e-commerce is preferred.
• Portfolio demonstrating strong long-form and short-form content writing across digital channels.

Technical Skills

• Excellent English writing, editing, and proofreading skills
• SEO content writing
• Social media content creation
• CMS platforms (WordPress or similar)
• Google Analytics (GA4)
• Basic knowledge of Canva or Adobe Creative Suite
• Email marketing platforms
• Microsoft Office and PowerPoint

Success Profile

The ideal candidate is a creative storyteller with a passion for luxury brands, travel, and retail. They can transform business objectives into engaging content that resonates with domestic and international travellers, supports premium brand positioning, and contributes to measurable digital engagement and commercial success in the Luxury environment.