Digital Marketing Manager

Duplex Tech; Lucknow; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Duplex Technologies Services Pvt. Ltd. is seeking an experienced Digital Marketing Manager to lead the company’s digital strategy across channels. The role focuses on driving brand visibility, lead generation, and ROI through SEO, PPC, social media, content marketing, and analytics.

You will collaborate with Sales, Content, Design and Product teams, manage budgets, monitor GA4 metrics, and mentor vendors to achieve measurable results.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Proven experience managing digital marketing campaigns and delivering measurable results.
• Strong expertise in SEO, SEM/PPC, Social Media Marketing and Analytics.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across channels.
• Plan, execute, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads and others.
• Lead SEO: on-page, off-page, technical, keyword research and traffic growth.
• Drive lead generation and customer acquisition through performance marketing.
• Manage PPC/SEM campaigns: setup, targeting, bidding, budget allocation and CRO.
• Coordinate content marketing: blogs, social posts, landing pages, emails, promos.
• Monitor website performance, traffic, conversions, and key metrics using GA4/Looker Studio.
• Collaborate with Sales, Content, Design, and Product teams to align campaigns.
• Manage budgets and report CAC, CPL, ROAS, ROI and KPIs.

Skills

SEO

SEM/PPC

Social Media Marketing

Content Marketing

Lead Generation

Digital Analytics

Education

Bachelor's degree in Marketing/Business Administration/Communications

Tools

GA4

Google Analytics

Google Tag Manager

Looker Studio

Job description

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We are looking for an experienced and result-oriented Digital Marketing Manager to lead and execute the company’s digital marketing strategy across multiple channels. The ideal candidate will have strong expertise in SEO, SEM/PPC, Social Media Marketing, Performance Marketing, Content Marketing, Lead Generation, and Digital Analytics.

The candidate will be responsible for driving online visibility, qualified leads, website traffic, customer acquisition, brand awareness, and overall digital marketing ROI.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Manage SEO strategy, including on-page SEO, off-page SEO, technical SEO, keyword research, competitor analysis, and organic traffic growth.
• Drive lead generation and customer acquisition through performance marketing campaigns.
• Manage and optimize PPC/SEM campaigns, including campaign setup, keyword targeting, bidding, budget allocation, ad copy, and conversion optimization.
• Develop and execute Social Media Marketing strategies across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Plan and coordinate content marketing activities, including blogs, social media content, landing pages, email campaigns, and promotional content.
• Monitor website performance, traffic, conversions, bounce rates, user behavior, and other key digital metrics.
• Use Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Looker Studio, and other analytics tools to track and report campaign performance.
• Conduct regular competitor, market, keyword, and audience research to identify growth opportunities.
• Create landing-page and conversion-rate optimization strategies to improve lead quality and conversion rates.
• Track marketing funnel performance from lead acquisition through conversion.
• Work closely with the Sales, Business Development, Content, Design, and Product teams to align marketing campaigns with business goals.
• Manage digital marketing budgets and ensure efficient allocation of advertising spend.
• Prepare regular reports on campaign performance, leads, conversions, CAC, CPL, ROAS, ROI, and other relevant KPIs.
• Identify underperforming campaigns and implement data-driven optimization strategies.
• Stay updated with the latest Google algorithm updates, advertising platform changes, digital marketing trends, and emerging technologies.
• Manage and mentor the digital marketing team, agencies, freelancers, or external vendors as required.
• Ensure consistent brand messaging and digital presence across all channels.

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Certification in Google Ads, Google Analytics, Meta, or other relevant digital marketing platforms will be an added advantage.

Proven experience managing digital marketing campaigns and delivering measurable business results.

Required Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Ads / PPC
• Meta Ads / Facebook & Instagram Advertising