Digital Marketing Manager

Tropical Animal Genetics; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Tropical Animal Genetics in Gurugram, Haryana, is seeking a seasoned Digital Marketing Manager to lead our online marketing efforts. You will design and execute multi-channel campaigns that build brand awareness, generate leads, and drive growth across markets.

You will collaborate with Sales, BD, and product teams, manage budgets, and optimize spend across Google, Meta, LinkedIn, and SEO initiatives. A strong analytics mindset and hands-on campaign management are essential to succeed in this

Qualifications

• MBA/PGDM in Marketing is required.
• 3–6 years of relevant Digital Marketing experience with hands-on campaign management.
• Should have handled a minimum of 15–20 digital marketing campaigns across Google, Meta, LinkedIn, SEO, social media, etc.
• Should have experience of launching for at least 2–3 digital brands.

Responsibilities

• Plan and manage digital marketing activities.
• Drive brand awareness, lead generation, customer acquisition, and business growth.
• Support management in strategic marketing planning.
• Develop and implement digital marketing plans.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns.
• Develop and manage SEO and website growth strategies.
• Manage social media platforms and content calendars.
• Plan and execute content marketing and email marketing campaigns.
• Develop and execute lead-generation campaigns.
• Monitor campaign performance and optimize marketing spend.
• Track leads, conversions, website traffic, and other KPIs.
• Prepare monthly digital marketing reports.
• Analyze customer, market, and competitor data.
• Provide recommendations to management based on digital marketing performance.
• Work closely with Sales, Business Development, and other departments.
• Manage digital marketing agencies and external vendors.
• Manage the digital marketing budget.
• Support management in strategic planning and business growth initiatives.
• Identify new digital marketing opportunities and channels.

Skills

Digital marketing

Campaign management

Analytics

Strategic planning

Budget management

SEO/SEM

Content marketing

Education

MBA/PGDM in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

SEO tools

Job description

• Plan and manage digital marketing activities.
• Drive brand awareness, lead generation, customer acquisition, and business growth.
• Support management in strategic marketing planning.

Key Responsibilities

• Develop and implement digital marketing plans.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns.
• Develop and manage SEO and website growth strategies.
• Manage social media platforms and content calendars.
• Plan and execute content marketing and email marketing campaigns.
• Develop and execute lead-generation campaigns.
• Monitor campaign performance and optimize marketing spend.
• Track leads, conversions, website traffic, and other KPIs.
• Prepare monthly digital marketing reports.
• Analyze customer, market, and competitor data.
• Provide recommendations to management based on digital marketing performance.
• Work closely with Sales, Business Development, and other departments.
• Manage digital marketing agencies and external vendors.
• Manage the digital marketing budget.
• Support management in strategic planning and business growth initiatives.
• Identify new digital marketing opportunities and channels.

Qualifications & Experience

• MBA/PGDM in Marketing.
• 3–6 years of relevant Digital Marketing experience with hands-on campaign management.
• Should have handled a minimum of 15–20 digital marketing campaigns across Google, Meta, LinkedIn, SEO, social media, etc.
• Should have experience of launching for at least 2–3 digital brands.
• Strong analytical, communication, strategic thinking, and problem-solving skills.