Digital Marketing Manager

Symbroj Media Pvt. Ltd.; Delhi; On-site; INR 500,000 - 900,000; Full time

Benefits offered by this job

Hands-on paid ads experience

Multi-industry exposure

Career growth opportunities

Direct leadership access

Analytics & reporting skills

Performance-based salary revisions

Creative ownership

Supportive work environment

Job summary

Symbroj Group seeks a hands-on Digital Marketing Manager to plan, execute and optimize paid campaigns on Google Ads and LinkedIn Ads to generate leads for Media, Solar, and Cleantech verticals. This execution-focused role suits a marketer comfortable with real budgets and performance metrics.

You will coordinate with internal teams for creatives, leverage Canva for basic assets, and deliver weekly performance reports to drive growth across three fast-growing industries.

Qualifications

• 1–3 years of hands-on experience in Google Ads and/or LinkedIn Ads.
• Experience in B2B lead generation or service-based marketing preferred.
• Decent English writing skills for ad copy and reporting.

Responsibilities

• Manage Google Search campaigns for Solar EPC and related services.
• Run LinkedIn Lead Gen campaigns targeting marketing heads and CXOs.
• Download, organize and share daily leads with the sales team.
• Create and test ad headlines, descriptions and CTAs; coordinate creatives.

Skills

Google Ads

LinkedIn Ads

B2B lead generation

Ad copywriting

Landing page coordination

Tools

Canva

MS Excel / Google Sheets

Job description

LinkedIn Campaign Manager (Lead Gen Ads – mandatory)

Symbroj Group operates across multiple high-growth sectors:

• Symbroj Media Pvt Ltd – PR, Publications, Exhibitions & Conference Promotion

• Symbroj Solar Pvt Ltd – Solar Rooftop EPC Solutions

• Symbroj Cleantech Pvt Ltd – Hydrogen Plant EPC & Clean Energy Solutions

We are looking for a hands-on Digital Marketing Manager with strong execution skills in Google Ads and LinkedIn Ads, capable of generating quality leads for B2B and service-based businesses.

Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads and LinkedIn Ads to generate leads for our Media, Solar, and Cleantech verticals.

This is an execution-focused role, ideal for a marketer who understands performance metrics, enjoys working with real budgets, and wants exposure to B2B, EPC, and high-value services marketing.

Key Responsibilities

1. Google Ads Management

• Create and manage Search campaigns for:

  • Solar Rooftop EPC (Commercial & Residential)

  • PR, Exhibition & Conference Promotion services

• Perform keyword research, ad copy creation, and basic bid optimization

• Monitor daily spend, CTR, CPC, and Cost Per Lead (CPL)

• Add negative keywords to reduce wasteful spend

2. LinkedIn Ads Management

• Run B2B lead generation campaigns targeting:

  • Marketing Heads, Event Managers (Media vertical)

  • Business Owners, Plant Heads, CXOs (Solar & Cleantech)

• Use LinkedIn Lead Gen Forms effectively

• Optimize targeting by job title, industry, company size, and geography

3. Lead Handling & Reporting

• Download and maintain daily leads in Excel / Google Sheets

• Share leads with the sales team in a timely manner

• Prepare weekly performance reports (Spend vs Leads vs CPL)

4. Creative & Coordination

• Coordinate with internal teams for ad creatives and landing page content

• Use Canva for basic ad creatives if required

• Test ad headlines, descriptions, and CTAs

Requirements

Experience

• 1–3 years of hands-on experience in Google Ads and/or LinkedIn Ads

• Experience in B2B lead generation or service-based marketing preferred

Technical Skills

• Google Ads (Search campaigns – mandatory)

• LinkedIn Campaign Manager (Lead Gen Ads – mandatory)

• Basic understanding of:

  • CPC, CPL, CTR

  • Conversion tracking concepts

• MS Excel / Google Sheets (basic reporting)

Additional Skills

• Decent English writing skills for ad copy

• Familiarity with Canva is a plus

• Ability to learn technical domains like Solar & Hydrogen

What We Offer

• Exposure to three fast-growing industries (Media, Solar, Clean Energy)

• Hands-on experience with real ad budgets

• Opportunity to grow into a Performance Marketing Specialist

• Direct learning from senior management

• Performance-based salary revision opportunities

Who Should NOT Apply

• Candidates looking only for social media posting roles

• Candidates with zero paid ads experience

• Candidates expecting senior-level strategy roles at junior salary levels

Benefits

What You’ll Get at Symbroj

• Hands-On Paid Ads Experience Work directly on Google Ads and LinkedIn Ads with real budgets, not dummy or training accounts.

• Multi-Industry Exposure Gain experience across Media & PR, Solar EPC, and Hydrogen/Clean Energy—a rare and valuable mix for your resume.

• Fast Learning & Career Growth This role offers a steep learning curve in B2B lead generation, performance marketing, and EPC marketing.

• Direct Access to Leadership Work closely with senior management and understand how marketing connects with sales and business growth.

• Skill Development Learn and improve skills in:

  • Google Ads & LinkedIn Ads optimization

  • Ad copywriting & lead generation funnels

  • Basic analytics & reporting

• Performance-Based Growth Salary revisions and role upgrades based on performance, lead quality, and consistency.

• Creative Ownership Freedom to test ad copies, creatives, and targeting ideas—your work will be visible and valued.

• Supportive Work Environment Small team, clear expectations, and practical learning—no unnecessary hierarchy.