Digital Marketing Manager

Aimerse Technologies India Pvt. Ltd.; Bhopal; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Aimerse Technologies India Private Limited in Bhopal is seeking a Digital Marketing Manager to lead our online marketing initiatives and optimize the user experience across our digital products.

You will plan and manage campaigns (SEO, PPC, CRO and content), monitor analytics with Google Analytics, coordinate with creative teams, and drive traffic, engagement and conversions while ensuring brand consistency.

Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Strong knowledge of digital concepts and best practices.
• Excellent communication and interpersonal skills.
• Experience in creative content writing.
• Proficient with web analytics tools.
• Experience in B2C social media, Google Ads, email campaigns, and SEO/SEM.

Responsibilities

• Monitor website usage and report via Google Analytics and other tools.
• Develop new sources of website traffic and improve under-performing areas.
• Improve content for SEO, PPC, and CRO.
• Coordinate with the online agency for updated content and SEO-friendly copy.
• Ensure content aligns with brand and complements off-line activity.
• Manage social media platforms and create engaging content.
• Review agency performance against targets on a regular basis.
• Implement cost-effective paid campaigns to maximize conversions and test improvements.
• Create and distribute blogs, infographics, videos, and press releases on social media and news outlets.

Skills

Digital marketing concepts

Communication skills

Analytical thinking

Content writing

Web analytics tools

B2C marketing & SEO/SEM

Tools

Google Analytics

Google Ads

Job description

Aimerse Technologies India Private Limited is seeking a talented and motivated Digital Marketing Manager to join our team in Bhopal. The ideal candidate will be responsible for developing and maintaining both front-end and back-end systems, ensuring a seamless user experience while implementing innovative solutions to enhance our digital products.

Key Responsibilities:

Job brief

Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a companyâs brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Responsibilities

Monitor and report on website usage via Google Analytics and other tools, develop new sources of website traffic, as well as identify and improve under-performing areas of the website in terms of visitor numbers, user experience, and conversion rates.

SEO + PPC + CRO: Improve website content where necessary.

Manage the online agency to identify requirements for updated content. Coordinate the supply of SEO friendly copy for our website.

Ensure new creative content fits with our brand to maintain the websiteâs personality. Ensure online content complements off-line activity.

Work on social media platforms for the same.

Utilise any additional content sources where appropriate.

Conduct regular reviews of agency performance against agreed targets.

Implement cost effective paid campaigns to maximise conversion, enhance customer journey from first point of contact on our website through to post-booking stage, as well as test monitor website, conversion rates and improve or update appropriately.

Create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets.

Requirements

• Proven experience as a Digital Marketing Executive or similar
• Excellent understanding of digital concepts and best practice
• Excellent communication and interpersonal skills
• Experience in creative content writing
• Perfect knowledge of web analytic tools
• Experience in B2C social media, Google Adwords and email campaigns and SEO\SEM
• Analytical mindset and critical thinking