Digital Marketing Manager

Kraft Concept Marketing Solutions; Bengaluru; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

A dynamic marketing solutions firm in Bengaluru seeks a true architect of growth to lead Performance Ads and SEO strategies. This pivotal role demands deep expertise in optimizing campaigns via Google Ads and Meta Ads, alongside mastery of technical SEO and analytics tools. Ideal candidates should be data-driven, hands-on leaders who can drive measurable growth across both paid and organic channels.

Qualifications

• Deep hands-on mastery of Google Ads, specifically PMax, Search Ads, and Display Network.
• Expert-level experience with Meta Ads Manager, including pixel implementation.
• Mastery of Google Search Console and site audit tools.
• Proven expertise using Semrush or Ahrefs for keyword research.

Responsibilities

• Lead strategy and optimization of performance campaigns on Google Ads and Meta Ads.
• Build and implement clients' SEO strategy from technical audits to on-page optimization.
• Ensure clean data through implementation of GA4 and Google Tag Manager.
• Create insightful Looker Studio dashboards for reporting.

Skills

Google Ads expertise

Meta Ads experience

Technical SEO mastery

Data analytics mastery

Looker Studio proficiency

Tools

GA4

Screaming Frog

Semrush

Ahrefs

Job description

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We're looking for a true architect of growth.

You are a hybrid who masters both the immediate, data-driven world of Performance Ads and the long-term, asset-building world of SEO. Your job is to own the entire funnel, using paid and organic strategies as the two core pillars of our clients' "Compounding Attention Engines."

We need a "player-coach"—someone with the strategic vision to lead, but the deep, hands-on skills to get in the trenches and build.

What You'll Do (The "Now")

• Own Performance: Lead the strategy, setup, and end-to-end hands-on optimization of performance campaigns on Google Ads (PMax, Search, Display) and Meta Ads (Conversion, Lead Gen).
• Own SEO: Lead and build our clients' SEO strategy from the ground up. You will own everything from technical audits (Core Web Vitals, schema) and on-page optimization to guiding our content team with data-driven keyword and topic cluster research.
• Own the Data: You are obsessed with clean data. You'll own the implementation of GA4, Google Tag Manager, and server-side tracking (CAPI) to ensure our data is flawless.
• Own the Story: You'll build insightful Looker Studio dashboards that go beyond vanity metrics and tell the story of how our integrated efforts are driving real, measurable revenue (ROAS, CPL, LTV).

What You'll Do (The "Future")

• Build the "Engine": You'll be the architect who integrates paid and organic. You'll use paid insights to fuel our SEO content strategy, and use our rising organic authority to lower our paid CPAs.

Core Skills & Tools (In-Depth Expertise Required)

• Google Ads: Deep, hands-on mastery of PMax, Google Search Ads, and the Google Display Network. You must be a certified expert.
• Meta Ads: Expert-level experience with Meta Ads Manager, CAPI, pixel implementation, and custom audience building.
• SEO (Technical): Mastery of Google Search Console and site audit tools (e.g., Screaming Frog).
• SEO (Strategy): Proven expertise with Semrush or Ahrefs for keyword research, competitor analysis, and link-building.
• Analytics: Mastery of GA4 (especially conversion tracking and event setup) and proficiency in Looker Studio for building reports.
• Experience: A proven, demonstrable track record of managing significant budgets and driving measurable growth through both paid and organic channels.

Who You Are

• You have the seniority to strategize but the skills and drive to get in the trenches and do the work.
• A data-driven "first-mover" who is obsessed with what's next.
• You're not a "channel specialist"; you're a "full-funnel" architect.
• You are insanely driven and see the "future" model we're building.