Digital Marketing Manager

Adecco India; Bengaluru; On-site; INR 1,800,000 - 2,700,000; Full time

Job summary

Adecco India is seeking a Manager/Senior Manager for Digital Marketing to drive performance across Meta, Google, LinkedIn, and AI-enabled marketing tools. The role combines hands-on campaign management with SEO, AI research, and in-house tool development.

You will oversee tracking setups (GA4/GTM/Pixel), run structured tests, and collaborate with Sales and IT to digitize customer journeys. Strong technical and communication skills are required.

Qualifications

• Bachelor's degree in Engineering, Computer Science, Marketing, or related field.
• Extensive hands-on digital marketing experience with Meta and Google Ads.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other platforms.
• Manage campaign budgets with accountability for CPL, site visits, and lead quality.
• Set up and maintain tracking: GA4, GTM, Meta Pixel and Conversions API, and offline CRM uploads.
• Run A/B tests on creatives, audiences, landing pages, and bidding strategies.
• Coordinate with agencies and portals on execution and lead quality.
• Build and deploy AI tools for marketing/sales (lead chatbots, content workflows).
• Lead technical guidance within the marketing team and report performance.

Skills

Meta Ads

Google Ads

Technical SEO

LLM / AI tooling

Python

SQL

GA4 & GTM

Looker Studio / Power BI

CRM & marketing automation

Communication

Education

Bachelor's degree in Engineering / CS / Marketing

Tools

GA4

GTM

Looker Studio

Power BI

Salesforce / Lead Squared / Sell.Do

Job description

Job Title: Manager/Senior Manager - Digital Marketing (Male preffered)

Location: Sarjapur road, Bangalore

Interview Mode: face-face Interview Only

Role Overview:

• We are looking for a hands-on Digital Marketing Technical Lead who sits at the meeting point of marketing and technology. You will run and optimize campaigns on Meta, Google, and other platforms, drive SEO and AI-search research, and build practical AI tools, including fine-tuned LLMs, for marketing and sales. You will also be a key hands-on contributor to Nambiar's in-house digital transformation.
• This is a doing role: you'll build, test, and ship, not just plan.

Key Responsibilities:

• Performance Marketing
• Plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram), Google (Search, Display, YouTube, Performance Max, Demand Gen), LinkedIn, and other relevant platforms.
• Manage campaign budgets with accountability for CPL, cost per site visit, and lead quality.
• Set up and maintain tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API, and offline conversion uploads from CRM.
• Run structured A/B tests on creatives, audiences, landing pages, and bidding strategies.
• Coordinate with agencies and property portals on execution and lead quality.

SEO, AI Search & Research:

• Execute SEO across technical audits, on-page optimization, schema markup, site speed, local SEO (Google Business Profiles for each project), and content.
• Research and implement AI-search optimization (GEO/AEO) so Nambiar appears in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Conduct keyword, competitor, and buyer-intent research and turn findings into actionable recommendations.

AI & LLM Development:

• Build and deploy AI tools for marketing and sales, such as lead-qualification chatbots, WhatsApp assistants, and content-generation workflows.
• Hands-on fine-tuning of LLMs (LoRA/QLoRA, instruction tuning) on Nambiar's project data, FAQs, and brand voice, plus RAG pipelines and prompt engineering.
• Evaluate model output for accuracy and brand safety, and follow data privacy requirements (DPDP Act).

In-house Digital Transformation: Implement and integrate match tools:

• CRM (Salesforce / Lead Squared / Sell. Do or similar), marketing automation, WhatsApp Business API, and analytics dashboards.
• Automate manual marketing and sales processes and help digitize customer journeys (virtual tours, online booking, customer portals).
• Work closely with Sales, CRM, and IT teams to deliver digital projects.

Technical Leadership:

• Act as the go-to technical expert in the marketing team and guide junior executives and agency partners.
• Prepare clear performance reports and dashboards for leadership.

Key Performance Indicators:

• Cost per qualified lead, lead-to-site-visit conversion, campaign ROAS, organic traffic and AI-search visibility, tracking accuracy, and successful delivery of AI and automation projects.

Required Qualifications & Skills:

• Bachelor's degree in Engineering, Computer Science, Marketing, or a related field.
• 58 years of hands-on digital marketing experience, with strong expertise in Meta and Google Ads.
• Solid technical SEO skills and familiarity with AI-search optimization.
• Practical experience with LLMs: fine-tuning, RAG, prompt engineering, and APIs (Open AI, Anthropic, Google, or open-source models via Hugging Face).
• Working knowledge of Python and SQL.
• Strong command of GA4, GTM, Looker Studio or Power BI, and conversion tracking setups.
• Experience implementing or integrating CRM and marketing automation tools.
• Strong problem-solving skills and clear communication.

Preferred:

• Experience in real estate or other high-ticket, long-cycle purchase categories.
• Basic web development skills (HTML, CSS, JavaScript, WordPress or similar).
• Certifications such as Google Ads, Meta Blueprint, or AI/ML courses.